A unsanswered question from the live Q&A on Sales Enablement Office Hours, Feb 5 2022.
Allison asked which tool was the best for lead enrichment (outside of HubSpot). ZoomInfo was mentioned by a couple of members but let me know what you think. What's your experience of ZoomInfo? What else is on the market that we should consider?
Most of Noisy Little Monkey's clients have sales teams who manually enrich leads using LinkedIn and playbooks (or snippets, as reminders if they're on Pro Hub) during the engage stage of the buyer journeym which means I'm unfamilar with anything other than LinkedIn Sales Navigator.
If the tools that currently integrate with HubSpot aren't for you, I found these articles quite useful when researching alternatives:
