Jun 29, 20219:13 AM - edited Aug 12, 202111:05 AM
Key Advisor | Diamond Partner
Help! I’m being qualified!
We’ve all been there, you’re in the process of buying something - typically in real life - and you suddenly realise you’re in a lead qualification process. What are some of the best (and worst) experiences you’ve had as a lead being qualified? No shaming of people or brands please - it’s just for fun (and for us to learn).
I've had a bad one that i'd like to share. Before arriving, I called a dealership to make sure they had a specific car. I told them I was x minutes away and he said great, he'll meet me there. When I arrived he was no where to be found so i walked the yard. He comes running out and tells me that he was expecting me to go inside and find him.
I'm a guy in my 30s and looking at EVs, something I shared during our phone call. He mentioned that all his EVs are under a recall and that he wouldn't be able to sell me any but wanted me to take a look at some of his sports cars (I was driving my bright red 2016 Audi A5). I told him that I wasn't interested unless it was an ev which is why im even considering getting rid of the Audi. He didn't seem to understand and we left.
For about a week I kept getting emails of that brand's sports cars and convertibles. Talk about zerio situtional awareness.
In a ERP for a small company seeking, I try with some Demos. As some of you already said, some of those sales rep insisted on get their ERP´s even when We were not clearly the target for their value proposition. I think MQL proccess is not actually good refined in many many companies so I should keep learning and researching how qualify as goog as possible our leads. Thank´s for this training and thank´s all for sharing.
Aug 28, 202210:00 AM - edited Aug 28, 202210:01 AM
Participant
Help! I’m being qualified!
Interesting discussion thread.
In the part of the world I live, Whatsapp is used for lead nurturing.
I once showed mild interest in purchasing a property that was too expensive for me, and I got sucked in lead qualification and nurturing process. The real estate agent consistently sends me properties that are out of my price range through automated messages. What is bad about is, the sales team have not even qualified me as a lead yet, because they never really asked me why I didnt buy. Obviously price and financing would be a major factor in real estate purchase decisions but they seem afraid to address the topic. They settled with bombarding me with messages twice a week of new offers of houses I cannot afford. About a couple weeks ago, I ended up blocking the person on my Whatsapp.
the amount of websites out there that allow you to view and depict what you are or aren't willing to purchase to only recieve an email minutes later about "forgetting something in the cart." I realize the importance of this stuff from a company and revenue standpoint, but i have yet to find a company to complete it tactfully and without getting buyer's remorse from me.
I'm a musician as a hobby. Like most musicians that use digital workstations to create music, I use 3rd party plug-ins that help shape your sound in ways the stock plug-ins don't/can't. There are endless vendors of these products ranging in price from free to hundereds. Many of them offer a free trial period, in exchange for your email... obviously. Most that I trailed put my email into a drip campaign. Most campaigns are acceptable and NOT so spammy that it boarders disrespect. But one them, put me into a relevant content cadence that is soooo good. As a sales professional it makes me want to weep. With joy? Envy? IDK!! But I open and read so many of them that the Gmail algorithm now marks them as "important." The reason I like it so much is that it covers pain points NOT solved by their solution, and recommends "coopetition" products. Truly a trusted advisor, they have become to me.
I was qualified by a car dealership. I was looking for a MPV and had 3 children under 5 with me. I booked a test drive for when my children were in nursery and when i turned up 2 days later i was told the appt hadn't been made because my husband hadn't been with me. 🤯
😡@SuzC it's amazing that this sort of stuff still happens! From a sales perspective I can almost understand why the dealership would prefer to have all family decision makers there. But to assume that you have a husband and that he is key to these decisions is archaic and closed minded. Hope you bought somewhere else! 🙂
I did buy elsewhere, and by email! The salesperson didn't understand the job I needed to get done, had no clue what my buying journey was and the dealership had a curious sales process that enabled him to disqualify without asking questions😂
I recently was checking options for training material and entered my information to get the "free" fundamentals video, only to get bombarded with emails and calls with offers to close NOW. Mind you, as it turns out it's the end of their fiscal year and they needed to close on those leads. As understanding as I am, it was very annoying to get my inbox filled, and I ended up sending them to spam.
Thanks for sharing @MSNovelli - it's a useful reminder of how easy it is for the bad habits of some sales people (me included!) can impact the deliverability of emails for a whole brand. 😣
I have had some bad experiences with clients who just want to pry information about us when in fact they have their own team and thankfully I haven't gone further with them to reveal too much about us. I think it's important to follow nda whether you are dealing with clients or seeking sellers.
I like when they follow up to learn more about my goals. If it's a B2B product it's important they understand my goals first before proceding with a sale.
a qualified lead is the result of an accurate well done job by marketers which will end in the right hands of salers who will execute sales and close them...
For me in certain scenarios the prospector has not done enough dudilgence given we belong to a world of social platforms that can present enough data to help with objections.
Callers who attempt to promote something you do not have any interest in but still try to close creates a tension where as the customer,you are now trying to find excuses as to why you now have to leave this situation and inevitably feel dishonest. This experience can leave you now loosing out on opportunities because there is hesitence to engage in a sales call do due to bad experiences.
When there is an authetic approach to the engagement and you come awat feeling like, you were not pushed to make a decision, invariably you will always come back to that person for guidence which has resulted in my buying process beacuse ther prospector realises that the market can be saturated however the first step in creating the relationship is why people invest.
Similarly, I had a company send me what I'm sure was a very expensive prospecting gift. It got my attention, but my company was in no way qualified for their service and I still feel guilty today for the money they wasted. I don't even know if we ever spoke on the phone either before or after the gift. It was odd.