Engaging your buyer personas on social media

[JonPayne]

There’s many benefits to finding your personas on social media - from understanding what’s topical to learning how they describe their problems and even reaching out to start the relationship. Join the discussion to share ideas on how to find and meaningfully engage with your buyers on social media.

*To learn more about this, check out the Using Buyer Personas in Sales lesson via HubSpot Academy. 

[LBJR]

Depending on your industry etc ofc. I think the best way to engage any buyer personas really anyone on social media is to just be genuine when communicating regardless of the various media channels people can sense and smell bs from a mile away so the more genuine you are the better the energy you put out the better the engagement you get back in return.

[Agentdelaney]

Depending on product, industry and persona, I feel LinkedIn and Instagram are the largest "bang for your buck."  If you are honed in on your persona and ICP, these two channels can lead to efficient and productive outreach where you can meet your buyer in a space that they use the most often - social media

[BukunmiOdetayo]

Whichever way you want to end up communicating with your ideal buyers, you have to find them somewhere - and social media is that place. Unless of course, you get referrals through the words of mouth. 

Having mapped out your ideal customer profiles and buyer personas, they are not there for you to be looking at 🙂 You need to find these people, connect with them and engage them in a delighting manner. 

You'll know where they are and spend their time from your research. Comecting with them and engaging them let you create a demand which gives you a favorable positioning. That's good for you. After all, your mission is to help them, and eventually, sell to them.

[WafaBenHassen]

Hi @JonPayne ! Very interesting topic! 

I think that once you identify your buyer persona, the first step would be to create links that will help you start conversations with them later.

On social media, you can create links by achieving small actions like engaging with their content through likes, comments, and shares. It is also crucial to create/content that is relevant for them and that will allow you position yourself as a thought leader in their field.  These actions will help you get noticed by your buyer personas and open the door for more meaningful interactions when they are ready!
Of course, last but not least, it is essential to maintain human interactions that are oriented towards your target's interests and not yours.

[AAdemuyiwa]

I can't agree more with you @WafaBenHassen . From experience, I have found creating relevant content and engaging with those who interact (like, comment or share) with my social media posts to be an efficient way of generating qualified leads. 

[FKhadraoui]

YOU NEED TO BRIDGE THE GAPS BY BUILDING TIGHT RELATIONS WITH UR BUYER PERSONAS GET TO TO KNOW THEM BETTER SO YOU SERVE THEM, BETTER AND KEEP THEM ALONG WITH U LONGER 

[igod]

Social media ia a gold mine. For me the first step is knowing which social media platform to dig. It will ease the the stress of creating a cluster you may want to interview or generate leads from. For example, you may not be actively looking for a B2B customer on Instagram compared to the viability on linkedin. i believe with this, it will be a more focused approach to creating a buyers persona.

[DTrujillo]

Reviewing personas on social media can also lead you to find out what's important to them. What type of content are they engaging with, what companies do they align with and follow. Which can then help you create additional targeted marketing/sales outreaches on where your product or service aligns with their intersests or challenges and point out the areas you can help solve.

[JoeBurchard]

Authenticity is the key to social media - sounding 'corporate' will turn a prespective client into a lost deal.

[AGulino]

Identifying profiles would be the first step to then build the individual personas in that group. Being in B2B, also helps reviewing personas job application from real world to find there resposibilities, and use that as well as social media to get certain launguage and wording that best resembles there everyday speech. Using key words they use daily to help bridge the gap and build rapport quick.

[carias]

I think that the best way to engage with our customers is heard  them and working together to find the best solution for their problem or question

[ARubbani]

I am so looking forward to developing and deep diving into this exercise of ideal customer profiles and the buyers persona within each category or company. 

Interestingly the business sells to borh B2B & B2C customers - very exciting!!

[NitinMeta]

Its critical these days to not sell sell but rather to educate and be a thought leader who draws out clear content of real life pains and attaches statistics to it. Prospects love authenticity and eventually this is what builds a following where people value whats put up on social media. A solid and long term way to anchor the brand.

[DHeron]

I found in my career that you represent the brand. So if you are a cool, the company is looked at with better light. People are actually more likely to be interested if you are cool with you online persona and weave in your company brand.

[SRCHAUDHURI]

Most important is to identify the customer profiles that needs targeting. Once thats done, I guess the next step would be to look for specific people within that profile who are talking about challenges and issues that they are wanting to solve. These insights probably would be available in certain peer groups where people find it comfortable sharing concerns and heartburns.  

[JonPayne]

Makes sense, @SRCHAUDHURI 😊 Because I'm in B2B, I tend to use LinkedIn and Twitter to reach out to prospects, often searching bios en-masse with Sales Navigator (LinkedIn) and FollowerWonk or Sparktoro (Twitter) to identify a long list and from there, drawing up a short list of useful contacts.

May I ask what tools and networks you use the most? 

[RNASCIMENTO]

I worked as freelancer market analyst for a fell customers last year and found this persona generater.   its in portugues.... but if you click start u can fallow and undertand the hole information needed to build an accurate profile, you can even chove a fictional picture of a real person to represent your. personas... https://geradordepersonas.com.br/ 

[JonPayne]

Wow - I missed your post, @RNASCIMENTO - apologies! My Portugese is bad but as far as I can understand that looks like a very helpful resource 👍

Thanks for sharing! ❤

[fcommunicatio]

Godds ones 

[SPartlo]

For me, it is finding those decision-makers and really identifying on either LinkedIn or Twitter (where my customers tend to spend their time) what is important to them. A lot of times people will look for a job posting or reference to the role they have or job they are working on. Obviously, these are all good things, but I also look for things like sports they played or like, past jobs they had when they were just starting out, schools they went to, or even recommendations given or received.  All of this information can help you get a conversation started which then allows you to start asking questions to build out your ideal customer profile.