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Best post-sale email you’ve received?

JonPayne
Key Advisor | Diamond Partner
Key Advisor | Diamond Partner

 Pablo Picasso said “good artists borrow, great artists steal.” and while we can’t advocate stealing ideas there’s certainly room to be inspired by the approach of brands in all other sectors. Without giving away personal information, post a screengrab of a great post-sale email here.

 

*To learn more about this, check out the Continuing Enablement After the Sale lesson via HubSpot Academy. 

26 Replies 26
FlorianKDATA
Member

First of all, not the best, but the worst post-sale email is the one that isn't sent.

 

But in the opposite way, how many never-ending or unrelevant questionnaires do we receive on a daily basis? While we just reject the first ones from the beginning, sometimes with the frustration of having being fooled by the wrong promise that "it won't take time", or "only 5 minutes"...when it'd actually take 4 times more!

In another hand, unrelevant feedback emails are the one that actually don't evaluate the right motivations, or that are too focused on getting a good score to post on your website, but not a proper feedback to be shared with the concerned department(s).

 

As a conclusion, great post-sale emails are the one that evaluate the clients satisfaction in coherence with the purchasing motivations previously qualified by sales and marketing. Or, more concise, a simple, easy and quick click on a rate/scale plus a free section to let your clients express themselves their own way. They naturally put the light on what truely matters to them.

RN6
Member

Yes I agree 

0 Upvotes
RAttia
Participant

thnkes 

MGugliemelli
Member

Thank you so much for choosing XYZ to be your XYZ provider.

 

As the time gets closer to impliment your new XYZ I wanetd to provide you and your company with the following steps that will make this transition easier.  Please feel free to send this to any outside vendors you may be using to help set up XYZ, such as IT Vendors, phone vendors, your teachers son who is an IT Guru!

 

I would list out the next steps providing support numbers along the way, always ensuring we will be there throughout the process to assist should we run into any snags along the way.

 

Set the proper expectation.  ALWAYS.  The fastest way to get an issue resolved is by having the customer initiate a ticket.  Then escalate that ticket up the chain to individuals who can fix the issue.  This way our clients always feel taken care of in a proper way.

Dyrrachium
Member

Header: Thank You for Your Purchase!

Greeting: Hi [ XXXXX],

Thank you for choosing xxxx. We're excited for you to experience the innovative features of your xxxxx.

To help you get the most out of your new device, we’ve put together some resources:

  • Setup Guide:
  • Tips & Tricks:
  • Accessories:
  • Support: Need help? Our support team is here for you. Visit our [XXX -Support Page] or schedule a call with an XXXX Specialist.

Stay connected with us: | [XXX - Customer Support Link] | [XXX - Social Media Links]

We hope you love your new XXXX as much as we do. Welcome to the XXXX family!

Best regards,
XXXXX

alannarhodes
Top Contributor

Hi Jon, 

Great question! I agree that reviewing marketing emails is one of the best ways to learn and be inspired as a marketer and learner. 

I can't think of the best email I have received, but a recent email includes the "thank you for signing up" email from Good Housekeeping. It has a good color scheme, layout, and verbiage and has inbound marketing in the email, including links to informative, engaging, and fun topics/articles. I recommend it. 

MukhtarMeer
Contributor

Order information,
ETA,
People responsible for forfillment and thier details.

0 Upvotes
alannarhodes
Top Contributor

I want to understand. 

0 Upvotes
03504
Participant

Thank you for subscribing to the company. We will continue to update you on the latest products available . 

0 Upvotes
alannarhodes
Top Contributor

Thank you for sharing. You must be a minimalist. 

LBJR
Contributor

At the time I was looking for something for my wife and I remember i signed up for something but, it was a small mom and pop shop type of store I signed up and I remember I knew like I cannot mess up i wanted to impress her this time I wasn't expecting anything when I signed up except for the regular now your email list bombard email strategy but this was 2 weeks before mothers day and our anniversary is a few days after I check my email every mourning the next day they sent me this link to an upcoming restaurant and it was a nice discount it also included a free spa day. I did not care about the restaurant I knew better places but the spa day I knew she would like it. so I cashed in the restaurant early and I used the rest of the money to max out the spa day for her. spa day was free everything included restaurant money was used for later or whatever she wanted after leaving

LBJR
Contributor

 I also don't know if it was for a special event or not why it was given for free but I can tell you I still order from them for flowers,cards and cakes

JCampos11
Member

I won't post it because it contains a lot of links BUT I joined a chamber of commerce dedicated to Veterans and their thank you email included a zoom member-only background, links to an upcoming expo, a growth academy, schedule of events, and how to access our communication app and join.

 

It was extremely helpful since everything was consolidated.

Gr8lif91
Participant

WOW, that is great and quite original!

0 Upvotes
MCentenoA
Participant

I didn't receive a positive post-sale email yet. I have been bad experiences with customer services and the sales department, so that's the reason that I have to try to do my best to be a great seller and customer service representative. People need better post-sales services. If you do that, you will get success.

Agentdelaney
Participant

The best I received was after I made a large investment into some fitness equipment for a garage gym I was starting.  I was thanked for my purchase, and more importantly was basically lead to "as you expand your new gym, we reviewed your order and made 5 recommendations for some add ons to the rack and equipment you bought to give you a broader range of workouts."  That lead to offers later on for some of the same equipment they suggested and 5 months later i pulled the trigger on 2 of those items during a sale.  

BShesterniak
Contributor | Elite Partner
Contributor | Elite Partner

Post sale email:
We're so proud that you are our customer, that we continue you subscription with us for 1 more year for free

0 Upvotes
0code42
Participant

This is by far the most valuable and most important "module" of the sales engagement. A customers "trust" is everything, and sale isn´t just a sale! That´s very important to understand. A follow up regurlarly is so important, and also knowing your products to the bone, and then can give the customer a satisfying update 4 times a year. It´s pure gold for business. Post sale is so important, and should be on the agenda for everyone. Give the customer(s) and 5 star service, every time!

0 Upvotes
Jnix284
HubSpot Employee
HubSpot Employee

This is one I really like, it confirmed my subscription, set clear expectations and told me what to do next.

 

p.s. I couldn't add images to the text box, the "done" button wouldn't work

 


replies and solutions prior to May 2025 were as a member of the community and are not an official response as an employee of HubSpot


Jennifer Nixon
JonPayne
Key Advisor | Diamond Partner
Key Advisor | Diamond Partner

Awesome!