Jun 29, 20219:26 AM - edited Aug 12, 202111:17 AM
Key Advisor | Diamond Partner
Best post-sale email you’ve received?
Pablo Picasso said “good artists borrow, great artists steal.” and while we can’t advocate stealing ideas there’s certainly room to be inspired by the approach of brands in all other sectors. Without giving away personal information, post a screengrab of a great post-sale email here.
Seems trivial, but after a problem with my phone and calling support (pain point), instead of getting the very non-personal satisfaction survey, I received an email from the person I was talking to (pretty sure now it was automated all the same), where they reminded me of a free perk I had at the time of the buy that I completely forgot about.
And only then asked me to rate the service. Of course, they received the best rate.
Why did I love it so much? As a marketer and copywriter, Candy Kitten's tone of voice in this email was just... *chef's kiss*
It's incredibly on-brand and actually made me want to read the rest of the content. Considering they could have written a super boring "thanks for your order" message, I think they've smashed it out the park.
Jun 30, 202110:00 AM - edited Jun 30, 202111:04 AM
Key Advisor | Diamond Partner
Best post-sale email you’ve received?
Here's a recent one I received:
FIVE STARS in the subject line? Got my attention.
In the body of the email it's simple radio button selection makes me think it’ll take no time at all and the one sentence explainer showing the brand’s transparency made me take action.
Of course once I got to TrustPilot I was required to enter a few characters to finalise the review, but once you’re there, you’re going to, right?