Hello! I recently read HubSpot's article on avoiding being flagged as spam in sales emails, and I was wondering how strictly the filter looks at keywords.
The startup that I work at often uses phrases like "work from home", which was listed as a "spammy" word - and although the contents of our emails are not spam, I'm concerned that they may be flagged for this reason.
I was wondering if there was any software - through HubSpot, or anywhere else, that can check the "spamminess" of an email.
Hey @ccjia068 In general keywords alone won't cause your emails to go through a spam filter. They can add to the "spamminess" of an email but are negligible compared to the other elements which generally trigger spam filters.
The most important thing in getting your email into an inbox is your "sender reputation". Think of this as a ranking system for all email domains, so if your company email is "mycompany.com" and it was to start with a reputation of 0. If I used this to send 10 personal emails, all of which are opened and replied to. My reputation might go up to 10. However, if I import 1000 emails of people who have not subscribed to or given consent to be emailed by me, the liklihood of my emails not being opened or even marked as spam goes up, so my reputation could potentially end up in the negatives. I'm assuming this is the blog post you were referring to? If so I'd definitely prioritise the list of things not to do outside of the key words, if you have all of these. For keywords, the main thing to worry about is that all these words have context. For example "Key takeaways in our company after a year of working from home" is contexual and unlikely to affect your email sending reputation. However "Big money $$$ easy passive income working from home now" doesn't have context, which would be likely to add to the "spamminess" of the email.
Overall if you prioritise everything else and ensure you're only sending sales emails to appropriate, legitimately interested leads, you should have no issues with keywords. Also, unfortunately it seems tracked emails (such as HubSpot's sales emails) can also increase the likelihood of triggering spam filters these days too, so that is a consideration to make.
Tom Mahon HubSpot Expert | Digital Marketing Specialist | Community Champion HubSpark
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Hey @ccjia068 In general keywords alone won't cause your emails to go through a spam filter. They can add to the "spamminess" of an email but are negligible compared to the other elements which generally trigger spam filters.
The most important thing in getting your email into an inbox is your "sender reputation". Think of this as a ranking system for all email domains, so if your company email is "mycompany.com" and it was to start with a reputation of 0. If I used this to send 10 personal emails, all of which are opened and replied to. My reputation might go up to 10. However, if I import 1000 emails of people who have not subscribed to or given consent to be emailed by me, the liklihood of my emails not being opened or even marked as spam goes up, so my reputation could potentially end up in the negatives. I'm assuming this is the blog post you were referring to? If so I'd definitely prioritise the list of things not to do outside of the key words, if you have all of these. For keywords, the main thing to worry about is that all these words have context. For example "Key takeaways in our company after a year of working from home" is contexual and unlikely to affect your email sending reputation. However "Big money $$$ easy passive income working from home now" doesn't have context, which would be likely to add to the "spamminess" of the email.
Overall if you prioritise everything else and ensure you're only sending sales emails to appropriate, legitimately interested leads, you should have no issues with keywords. Also, unfortunately it seems tracked emails (such as HubSpot's sales emails) can also increase the likelihood of triggering spam filters these days too, so that is a consideration to make.
Tom Mahon HubSpot Expert | Digital Marketing Specialist | Community Champion HubSpark
Did my post help answer your query? Help the community (and me) by marking it as a solution.