Sequences not tracking replys so not unenrolling automatically
Sep 10, 2020 6:33 AM
We are sending some sequences at my company and we have seen that sequences are not tracking as they should. It seems like the open rate is working, but the reply rate is not. And some of them are replying... We have to unenroll them manually and as you can imagine that's not what we expect. Plus, in these crazy times, people are leaving their companies, and sometimes the address we got from them is no longer available, so we receive the classic notification "Undelivered Mail Returned to Sender" but they still enrolled in the sequences. That's more people that we have to care about to unenroll them manually.
There is one thing you should know about what we are doing, we have different emails for logging in HubSpot and for sending emails. For example, my mail is firstname.lastname@example.org and we are sending emails from email@example.com. The reason? security issues. Our CEO decided to implement the highest security standard and he gave us special mails for marketing/sales emails... Do you think that's causing it?