Sales Email

COGorman
Contributor

Prospecting / outbound

SOLVE

Hi,

 

I have completed a data clean-up exercise and removed unengaged leads. I am growing our CRM with new Accounts and leads.

 

I am hoping to create bespoke content and target industry specific. I am Outbound marketing, but looking to work with marketing on ABM also.

 

Looking for any tips ot advise!

 

 

 

 

4 Accepted solutions
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Prospecting / outbound

SOLVE

Hi @COGorman,

 

Nice work! Could you share a bit more about your target group, the resources at your disposal and your services / products? Without this context, it's hard to be precise when giving advice.

 

Generative AI shows how broad this topic can be – when prompted with your question.

 


Outbound Marketing Tips:

  1. Segment Your Audience:

    • Identify and segment your target audience based on industry, company size, job role, and other relevant criteria. This allows for more personalized and relevant messaging.
  2. Develop Buyer Personas:

    • Create detailed buyer personas for each segment. Understand their pain points, goals, challenges, and the solutions they are seeking.
  3. Craft Personalized Messaging:

    • Use the insights from your buyer personas to craft personalized messages. Address specific pain points and offer tailored solutions.
  4. Leverage Multi-Channel Outreach:

    • Utilize various channels such as email, social media, phone calls, and direct mail to reach your prospects. A multi-channel approach increases the chances of engagement.
  5. Email Outreach Best Practices:

    • Personalize your emails by mentioning specific details about the prospect’s company or industry.
    • Keep your emails concise and to the point.
    • Use compelling subject lines to increase open rates.
    • Include a clear call-to-action.
  6. Use Social Selling:

    • Engage with your prospects on social media platforms like LinkedIn. Share relevant content, participate in industry discussions, and build relationships.
  7. Follow-Up Strategically:

    • Implement a structured follow-up strategy. Send follow-up emails or make follow-up calls at regular intervals without being too aggressive.
  8. Track and Measure Performance:

    • Use analytics tools to track the performance of your outbound campaigns. Measure metrics like open rates, click-through rates, response rates, and conversion rates.

Account-Based Marketing (ABM) Tips:

  1. Identify Target Accounts:

    • Collaborate with your marketing team to identify high-value target accounts that align with your ideal customer profile.
  2. Research Target Accounts:

    • Conduct thorough research on each target account. Understand their business model, challenges, goals, and recent developments.
  3. Develop Customized Content:

    • Create bespoke content tailored to each target account. This could include personalized emails, case studies, whitepapers, and industry-specific insights.
  4. Coordinate Sales and Marketing Efforts:

    • Ensure alignment between your sales and marketing teams. Share insights and strategies to create a unified approach to engaging target accounts.
  5. Engage with Decision Makers:

    • Identify and engage with key decision-makers and influencers within the target accounts. Use personalized outreach to connect with them.
  6. Use ABM Tools:

    • Leverage ABM tools and platforms to streamline your efforts. These tools can help with account identification, personalization, and performance tracking.
  7. Nurture Relationships:

    • Focus on building long-term relationships with target accounts. Provide value through thought leadership, exclusive content, and personalized interactions.
  8. Measure ABM Success:

    • Track the success of your ABM efforts by measuring key metrics such as account engagement, pipeline growth, deal size, and revenue impact.

Collaboration with Marketing:

  1. Shared Goals:

    • Establish shared goals and KPIs for both sales and marketing teams to ensure alignment and collaboration.
  2. Regular Communication:

    • Hold regular meetings and communication sessions between sales and marketing to share insights, progress, and feedback.
  3. Content Collaboration:

    • Work closely with the marketing team to create content that resonates with your target audience and supports your outbound and ABM efforts.
  4. Joint Campaigns:

    • Run joint campaigns where both teams contribute and execute their parts. This ensures a cohesive and integrated approach.
  5. Feedback Loop:

    • Create a feedback loop where sales provide feedback on the quality of leads and the effectiveness of marketing content. This helps in continuous improvement.

Let me know if you have detailed questions about any of the points above!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

View solution in original post

Lucila-Andimol
Solution
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

Prospecting / outbound

SOLVE

Hey @COGorman 

there a couple of things to consider:

1. Identify properly your Target market: use properties in the CRM like Industry, Company Type, Company Size (if applies), Country, Region...all the thing that will let you know that this are your target account. And of course, mark them as target account.

2. Build special content for each audience. 

3. Prospect: look for contacts in those companies with apps like Linkedin, Sales Navigator, Surfe, Clearbit, Lead IQ to connect with contacts in those target companies.

4. Have sequences and workflows for lead nurturing: use simple and clear call to actions so that they can engage with you.

5. Have an available calendar to book meetings with leads.

6. Repond within 2 hours: Contacts have better engagement if you answer their request as soon as possible.

7. Keep in touch: even if they dont buy now from you, keep sending relevant and usefull information so that they keep you in mind.

hope this helps 

María Lucila Abal
COO Andimol | Platinum Accredited Partner
HubSpot Expert, Top Community Champion | Hall of Fame IN23&IN24
Certified Trainer (12+ years) | SuperAdmins Bootcamp Instructor

Have questions? Get answers:

Get Premium Support

Did my post help answer your question? Mark this as a solution.

View solution in original post

Lucila-Andimol
Solution
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

Prospecting / outbound

SOLVE

Yes, this is important because you get to have special reports over those accounts, you can have special notifications when a contact from your target accounts come back into your website or interact with you content.

Here is more info about this

María Lucila Abal
COO Andimol | Platinum Accredited Partner
HubSpot Expert, Top Community Champion | Hall of Fame IN23&IN24
Certified Trainer (12+ years) | SuperAdmins Bootcamp Instructor

Have questions? Get answers:

Get Premium Support

Did my post help answer your question? Mark this as a solution.

View solution in original post

Lucila-Andimol
Solution
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

Prospecting / outbound

SOLVE

Yes @COGorman you can!

Select all the companies from the company view

click edit > seach for the Target Account property

and add the value true.

Screenshot 2024-07-09 at 17.04.17.pngScreenshot 2024-07-09 at 17.03.56.png

 

María Lucila Abal
COO Andimol | Platinum Accredited Partner
HubSpot Expert, Top Community Champion | Hall of Fame IN23&IN24
Certified Trainer (12+ years) | SuperAdmins Bootcamp Instructor

Have questions? Get answers:

Get Premium Support

Did my post help answer your question? Mark this as a solution.

View solution in original post

7 Replies 7
Lucila-Andimol
Solution
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

Prospecting / outbound

SOLVE

Hey @COGorman 

there a couple of things to consider:

1. Identify properly your Target market: use properties in the CRM like Industry, Company Type, Company Size (if applies), Country, Region...all the thing that will let you know that this are your target account. And of course, mark them as target account.

2. Build special content for each audience. 

3. Prospect: look for contacts in those companies with apps like Linkedin, Sales Navigator, Surfe, Clearbit, Lead IQ to connect with contacts in those target companies.

4. Have sequences and workflows for lead nurturing: use simple and clear call to actions so that they can engage with you.

5. Have an available calendar to book meetings with leads.

6. Repond within 2 hours: Contacts have better engagement if you answer their request as soon as possible.

7. Keep in touch: even if they dont buy now from you, keep sending relevant and usefull information so that they keep you in mind.

hope this helps 

María Lucila Abal
COO Andimol | Platinum Accredited Partner
HubSpot Expert, Top Community Champion | Hall of Fame IN23&IN24
Certified Trainer (12+ years) | SuperAdmins Bootcamp Instructor

Have questions? Get answers:

Get Premium Support

Did my post help answer your question? Mark this as a solution.

COGorman
Contributor

Prospecting / outbound

SOLVE

Thank you. I am doing all the above but have not created Targeted Accounts yet! Will get onto that now!

Lucila-Andimol
Solution
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

Prospecting / outbound

SOLVE

Yes, this is important because you get to have special reports over those accounts, you can have special notifications when a contact from your target accounts come back into your website or interact with you content.

Here is more info about this

María Lucila Abal
COO Andimol | Platinum Accredited Partner
HubSpot Expert, Top Community Champion | Hall of Fame IN23&IN24
Certified Trainer (12+ years) | SuperAdmins Bootcamp Instructor

Have questions? Get answers:

Get Premium Support

Did my post help answer your question? Mark this as a solution.

COGorman
Contributor

Prospecting / outbound

SOLVE

Thanks - I have looked at that linl.

 

Can I select all Accounts in a list to mark as Target accounts? I see I can individually add them only

 

 

Lucila-Andimol
Solution
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

Prospecting / outbound

SOLVE

Yes @COGorman you can!

Select all the companies from the company view

click edit > seach for the Target Account property

and add the value true.

Screenshot 2024-07-09 at 17.04.17.pngScreenshot 2024-07-09 at 17.03.56.png

 

María Lucila Abal
COO Andimol | Platinum Accredited Partner
HubSpot Expert, Top Community Champion | Hall of Fame IN23&IN24
Certified Trainer (12+ years) | SuperAdmins Bootcamp Instructor

Have questions? Get answers:

Get Premium Support

Did my post help answer your question? Mark this as a solution.

karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Prospecting / outbound

SOLVE

Hi @COGorman,

 

Nice work! Could you share a bit more about your target group, the resources at your disposal and your services / products? Without this context, it's hard to be precise when giving advice.

 

Generative AI shows how broad this topic can be – when prompted with your question.

 


Outbound Marketing Tips:

  1. Segment Your Audience:

    • Identify and segment your target audience based on industry, company size, job role, and other relevant criteria. This allows for more personalized and relevant messaging.
  2. Develop Buyer Personas:

    • Create detailed buyer personas for each segment. Understand their pain points, goals, challenges, and the solutions they are seeking.
  3. Craft Personalized Messaging:

    • Use the insights from your buyer personas to craft personalized messages. Address specific pain points and offer tailored solutions.
  4. Leverage Multi-Channel Outreach:

    • Utilize various channels such as email, social media, phone calls, and direct mail to reach your prospects. A multi-channel approach increases the chances of engagement.
  5. Email Outreach Best Practices:

    • Personalize your emails by mentioning specific details about the prospect’s company or industry.
    • Keep your emails concise and to the point.
    • Use compelling subject lines to increase open rates.
    • Include a clear call-to-action.
  6. Use Social Selling:

    • Engage with your prospects on social media platforms like LinkedIn. Share relevant content, participate in industry discussions, and build relationships.
  7. Follow-Up Strategically:

    • Implement a structured follow-up strategy. Send follow-up emails or make follow-up calls at regular intervals without being too aggressive.
  8. Track and Measure Performance:

    • Use analytics tools to track the performance of your outbound campaigns. Measure metrics like open rates, click-through rates, response rates, and conversion rates.

Account-Based Marketing (ABM) Tips:

  1. Identify Target Accounts:

    • Collaborate with your marketing team to identify high-value target accounts that align with your ideal customer profile.
  2. Research Target Accounts:

    • Conduct thorough research on each target account. Understand their business model, challenges, goals, and recent developments.
  3. Develop Customized Content:

    • Create bespoke content tailored to each target account. This could include personalized emails, case studies, whitepapers, and industry-specific insights.
  4. Coordinate Sales and Marketing Efforts:

    • Ensure alignment between your sales and marketing teams. Share insights and strategies to create a unified approach to engaging target accounts.
  5. Engage with Decision Makers:

    • Identify and engage with key decision-makers and influencers within the target accounts. Use personalized outreach to connect with them.
  6. Use ABM Tools:

    • Leverage ABM tools and platforms to streamline your efforts. These tools can help with account identification, personalization, and performance tracking.
  7. Nurture Relationships:

    • Focus on building long-term relationships with target accounts. Provide value through thought leadership, exclusive content, and personalized interactions.
  8. Measure ABM Success:

    • Track the success of your ABM efforts by measuring key metrics such as account engagement, pipeline growth, deal size, and revenue impact.

Collaboration with Marketing:

  1. Shared Goals:

    • Establish shared goals and KPIs for both sales and marketing teams to ensure alignment and collaboration.
  2. Regular Communication:

    • Hold regular meetings and communication sessions between sales and marketing to share insights, progress, and feedback.
  3. Content Collaboration:

    • Work closely with the marketing team to create content that resonates with your target audience and supports your outbound and ABM efforts.
  4. Joint Campaigns:

    • Run joint campaigns where both teams contribute and execute their parts. This ensures a cohesive and integrated approach.
  5. Feedback Loop:

    • Create a feedback loop where sales provide feedback on the quality of leads and the effectiveness of marketing content. This helps in continuous improvement.

Let me know if you have detailed questions about any of the points above!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

COGorman
Contributor

Prospecting / outbound

SOLVE

Thank you Karsten,

 

Great advice, I am doing a lot of what you have mentioned and segmenting data.

 

Target Group - Toy Brands, Pet Brands, Electronics, DYI ( Brands who have products essentially that sell online and on Marketplaces ..... We help Brands  expand their reach, optimize Amazon sales, and transition smoothly from the US to Europe and Vice versa

 

I do not have buyer personas created yet. At the moment I segment data by industry and country and run bespoke outbound emails. I am working on bringing in more industry trends and individual company updates etc......I am jusing the sequeces and automate what I can but for Target accounts will need to use manual if really personalizing.

 

ABM tools- would you recommend any? 

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