Open rate dropped from 42% to 4%

[OVakuliuk]

Hi! 

Did someone had such an issue when was sending cold emails from Hubspot sequences? We had a super low unsubscribe and bounce rates, emails are cleaned, mailboxes are set up properly, warming up tool shows that all mailboxes work properly and none in black list or marked as spam. But still no opens and no replies. 

Tested sending emails directly from gmail, they landed in main box. 
We also use lemlist, and have this same issue there. 

Can anyone help?

[Gaurav_Aggarwal]

Hey @OVakuliuk 

Here are the few steps you can apply for troubleshooting drop Open Rates kindly follow the steps mentioned in this article here: https://knowledge.hubspot.com/marketing-email/email-deliverability-best-practices 

[OVakuliuk]

Thank you, but as I said, we have issues with sequences (sales emails), not marketing ones.

[Gaurav_Aggarwal · Accepted solution]

@OVakuliuk 

For sequence you can follow this article here : https://knowledge.hubspot.com/sequences/understand-your-sequences-sender-score 

The sequences sender score measures the quality and effectiveness of your sequences emails. The sender score is calculated using the reply rate and bounce rate  of the emails in the sequence.