Sales Email

JPizzle
Member

Keywords are blocking emails and pushing emails to spam

SOLVE

I sell hemp and marijuana seeds. Seeds contain no THC, and are by all definitions considered hemp, and are therefore legal to buy, sell, and possess in every State of the Union. However, keywords like "hemp, cannabis, marijuana, THC, etc." and picture of sticky buds and 5 fingered leaves are bad news for blocking emails and getting pushed to the spam area. Can anyone advise how hubspot handles this issue, or coach me on dancing around the issue? Thanks

0 Upvotes
1 Accepted solution
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Keywords are blocking emails and pushing emails to spam

SOLVE

Hi @JPizzle,

 

HubSpot itself can't do much about this. Similar to SEO, you can only try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider.

 

For you that means that you want to absolutely nail all other aspects of sender reputation and email deliverability, for example:

 

Connect your email sending domain

Use a DMARC policy with HubSpot

Only email contacts who for whom you have a legal basis to communicate

Validate emails before sending to avoid hard bounces at all costs (e.g. Neverbounce, Zerobounce)

Remove unengaged contacts from list regularly for higher engagement rates

Avoid and dance around as many spam trigger words as possible

Test the spammyness of your email

 

@natsumimori also compiled a lot of great resources here. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam.

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

View solution in original post

3 Replies 3
kvlschaefer
Community Manager
Community Manager

Keywords are blocking emails and pushing emails to spam

SOLVE

Hi @BrianSolley,

 

Thanks for sharing!

 

Best,

Kristen


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webdew
Guide | Diamond Partner
Guide | Diamond Partner

Keywords are blocking emails and pushing emails to spam

SOLVE

Hi @JPizzle ,

You can try using the keywords like "hemp, cannabis, marijuana, THC, etc." in JPEG or PNG.
Also add a line to the mail to move spam to inbox.

Hope this helps!

If we were able to answer your query, kindly help the community by marking it as a solution.

Thanks and Regards.

0 Upvotes
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Keywords are blocking emails and pushing emails to spam

SOLVE

Hi @JPizzle,

 

HubSpot itself can't do much about this. Similar to SEO, you can only try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider.

 

For you that means that you want to absolutely nail all other aspects of sender reputation and email deliverability, for example:

 

Connect your email sending domain

Use a DMARC policy with HubSpot

Only email contacts who for whom you have a legal basis to communicate

Validate emails before sending to avoid hard bounces at all costs (e.g. Neverbounce, Zerobounce)

Remove unengaged contacts from list regularly for higher engagement rates

Avoid and dance around as many spam trigger words as possible

Test the spammyness of your email

 

@natsumimori also compiled a lot of great resources here. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam.

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.