Follow-up emails - Workflow or Sequences?

[karanka]

Can we send automated follow-up emails (based on opened, clicked on a certain link) through workflows, or can it be done only through Sequences?

[Josh · Accepted solution]

Hi @karanka,

You can accomplish this through workflows automatically. You wouldn't be able to auto-enroll someone to a sequence.

Your enrollment criteria would use Marketing Emails, then choose the relevant email, followed by Contact Clicked Link in an Email. 

Josh 

[karanka]

Thanks Josh, that helps.