Email delivered in the spam directory

[ANorci]

I noticed that very often when I send an email via HubSpot to people using an Apple device/software, it goes directly in the spam directory. I mean simple mail, without pictures or other 'weird things'. Simple text emails. I was surprised that people were not responding, but now I understand why. They didn't receive it!

How is this possible and I can i fix this?

[karstenkoehler · Accepted solution]

Hi @ANorci,

This is a common problem, unfortunately. Could you confirm that you have connected your email sending domain and set up email authentification (SPF, DMARC)? Both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.

In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I'd recommend reviewing:

Connect your email sending domain

Use a DMARC policy with HubSpot

Only email contacts who for whom you have a legal basis to communicate

Validate emails before sending to avoid hard bounces at all costs (e.g. Neverbounce, Zerobounce)

Remove unengaged contacts from list regularly for higher engagement rates

Avoid as many spam trigger words as possible

Test the spammyness of your email

@kaburke wrote an excellent email deliverability listicle and @natsumimori also compiled a lot of great resources here. I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.

If you have already taken some of these steps or more context to share, let me know.

For sales emails specifically, turning of sales email tracking can help: https://knowledge.hubspot.com/connected-email/turn-off-one-to-one-email-tracking-or-attachment-loggi...

Best regards!

[elizheleva]

Hi, @ANorci ,

Have you connected an email domain to your Hubspot portal? Also, do you experience the same thing when you send emails from your inbox from that email, i.e. is it possible that your email is not warmed up, which is why it gets into the spam filter?

Last, but not least, are you talking about normal emails from within Hubspot to a single contact, or marketing newsletter emails?

Thanks,

Eli

[ANorci]

Hallo Eli, thank you for your reply. 

Yes the email address is connected to Hubspot. This happens both when I send single emails or marketing. I noticed this asking customers. Not always but I don't know when. And this is not fair. 

What do you mean that the mail is not 'warmed up'? It is a new email address, created 2 week ago. This means 'not warmed up'?

If so, how can I solve this?

Thanks

Adriano