Drop in email open rate

[RSiddula]

Hello Team,

Hope everyone is doing great. We migrated from Active Campaign to Hubspot marketing to send newsletters and do marketing automations. We noticed a big drop in term of open rate, anyone have some best practices / guidelines regarding e-mail marketing tool migration? it really helps us, please do let us know. Thanks.

Regards

Ravishankar S

[HyperFastAgent]

Hi there! We are having the same issue. Were you able to resolve this?

[DianaGomez]

Hi @HyperFastAgent hope you are doing well. 

@karstenkoehler  proposed some options, and his answer was marked as a solution 🙂

I encourage you to check them.

Best, 

Diana

[HyperFastAgent]

Hi Diana, 

Is it necessary for us to send out any "approval" requests to our contacts? We have transferred all of our contacts but the open rate undergone incredible drop (from 30% to 5%). The contacts are the same as we as the content, so there should be an issue on the technical side. 

[DianaGomez]

Hi @HyperFastAgent thank you for the details. 

For any deep troubleshooting I'd recommend continuing partnering with HubSpot Technical Support, as Support is included in your subscription and they will be able to provide real-time assistance for this matter, where you are able to share screenshots and further information about this. 

Best,

Diana

[RSiddula]

We have connected to DKIM, they are indicating the SPF is optional.

Is DMARC different from the one I connected? 

[HyperFastAgent]

Hi there! We are having the same issue. Were you able to resolve this?

[RSiddula]

Checking with the team and I will let you know @karstenkoehler 

[karstenkoehler · Accepted solution]

Hi @RSiddula,

Could you confirm that you have connected your email sending domain and set up email authentification (SPF, DMARC)? Both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.

In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. With that in mind, here is a list of things that I'd recommend reviewing:

Connect your email sending domain

Use a DMARC policy with HubSpot

Only email contacts who for whom you have a legal basis to communicate

Validate emails before sending to avoid hard bounces at all costs (e.g. Neverbounce, Zerobounce)

Remove unengaged contacts from list regularly for higher engagement rates

Avoid as many spam trigger words as possible

Test the spammyness of your email

If you have already taken some of these steps or more context to share, let me know.

Best regards!

PS. You do not need to submit your posts twice. There are plenty of experts who will see your post if you submit it once.