Sales Email

gml_ljb
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Cold Sales Email Sequence?

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A salesperson at our organization wants to send an email sequence to contacts we haven't engaged with before and haven't opted in to anything.

 

It's essentially an email to a group of contacts that were publicly accessible so we can try to share why it would be beneficial for us to sub-contract with them.

 

Are we allowed to send a sales email as a sequence in this case? If not, are there any other suggestions for a path forward here?

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karstenkoehler
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Membro do Hall da Fama | Parceiro
Membro do Hall da Fama | Parceiro

Cold Sales Email Sequence?

resolver

Hi @gml_ljb,

 

According to HubSpot's acceptable use policy... https://legal.hubspot.com/acceptable-use

 


Bulk email is spam when it is unsolicited. Unsolicited means the recipient has not granted verifiable permission for the message to be sent. Bulk means that the message is sent as part of a larger collection of messages that have substantively similar content.
One-to-one commercial emails are spam when they violate CAN-SPAM. One-to-one commercial emails are also considered Spam if the data processed for purposes of sending that email is in scope of the General Data Protection Regulation (‘GDPR’) and you fail to provide notice to individuals and establish a lawful basis of processing.

 

You may not use the HubSpot Service in any way (directly or indirectly) to send, transmit, handle, distribute or deliver: (i) spam in violation of the CAN-SPAM Act (referenced below) or any other law; (ii) email to an address obtained via Internet harvesting methods or any surreptitious methods (e.g., scraping or harvesting); (iii) email to an address that is incomplete, inaccurate and/or not updated for all applicable opt-out notifications, using best efforts and best practices in the industry, (iv) commercial electronic messages in violation of Canada’s Anti-Spam Legislation (referenced below), or (v) in violation of the General Data Protection Regulation (GDPR).   


Whether your emails meet these criteria depends on the content of the emails. As long as you're compliant with the acceptable use policy and the terms of service (https://legal.hubspot.com/terms-of-service), you're good. When in doubt, I'd recommend consulting a data privacy professional.

 

You might also find this thread reply from a HubSpot employee helpful: https://community.hubspot.com/t5/Email-Marketing-Tool/Send-an-email-to-users-asking-them-to-opt-in-o...

 

Best regards!

 

(My reply does not constitute legal advice.)

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

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karstenkoehler
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Membro do Hall da Fama | Parceiro
Membro do Hall da Fama | Parceiro

Cold Sales Email Sequence?

resolver

Hi @gml_ljb,

 

According to HubSpot's acceptable use policy... https://legal.hubspot.com/acceptable-use

 


Bulk email is spam when it is unsolicited. Unsolicited means the recipient has not granted verifiable permission for the message to be sent. Bulk means that the message is sent as part of a larger collection of messages that have substantively similar content.
One-to-one commercial emails are spam when they violate CAN-SPAM. One-to-one commercial emails are also considered Spam if the data processed for purposes of sending that email is in scope of the General Data Protection Regulation (‘GDPR’) and you fail to provide notice to individuals and establish a lawful basis of processing.

 

You may not use the HubSpot Service in any way (directly or indirectly) to send, transmit, handle, distribute or deliver: (i) spam in violation of the CAN-SPAM Act (referenced below) or any other law; (ii) email to an address obtained via Internet harvesting methods or any surreptitious methods (e.g., scraping or harvesting); (iii) email to an address that is incomplete, inaccurate and/or not updated for all applicable opt-out notifications, using best efforts and best practices in the industry, (iv) commercial electronic messages in violation of Canada’s Anti-Spam Legislation (referenced below), or (v) in violation of the General Data Protection Regulation (GDPR).   


Whether your emails meet these criteria depends on the content of the emails. As long as you're compliant with the acceptable use policy and the terms of service (https://legal.hubspot.com/terms-of-service), you're good. When in doubt, I'd recommend consulting a data privacy professional.

 

You might also find this thread reply from a HubSpot employee helpful: https://community.hubspot.com/t5/Email-Marketing-Tool/Send-an-email-to-users-asking-them-to-opt-in-o...

 

Best regards!

 

(My reply does not constitute legal advice.)

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

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gml_ljb
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Cold Sales Email Sequence?

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Thank you, Karsten! 

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