Jun 22, 202110:24 AM - edited Aug 12, 202111:24 AM
HubSpot Employee
Establishing topical relevancy is key to creating excellent, search-worthy content. What topics do people search for that are related to your business? You want to show Google and other search engines that you are an authority in your field, and you can do this by creating lots of high-quality content around a given topic that directly relates to your business.
In the comments below, share one topic that you want to be known for and what you can do to make steps towards it.
Conduct keyword research: Identify popular search queries and topics related to sustainable fashion. Use tools like Google Keyword Planner, SEMrush, or Moz to understand the search volume and competition for relevant keywords.
Content creation: Create high-quality content around sustainable fashion. This can include blog posts, articles, guides, videos, infographics, and more. Focus on providing valuable information, tips, and insights about sustainable fashion, such as eco-friendly materials, ethical manufacturing practices, sustainable shopping tips, and fashion industry trends.
Optimize on-page SEO: Ensure that your content is optimized for search engines. Use relevant keywords naturally within the content, including in headings, title tags, meta descriptions, and image alt tags. Make sure your content is well-structured, easily readable, and mobile-friendly.
Build backlinks: Seek opportunities to build high-quality backlinks from reputable websites and publications in the fashion or sustainability industry. Guest posting, collaborating with influencers or industry experts, and participating in relevant forums or communities can help generate backlinks to your content.
Engage with your audience: Encourage social sharing, comments, and feedback on your content. Respond to comments and engage with your audience to build a community around your sustainable fashion content.
Monitor and refine: Continuously monitor your content's performance using analytics tools like Google Analytics. Analyze user behavior, engagement metrics, and keyword rankings. Make data-driven decisions to refine your content strategy and improve your topical relevancy over time.
If I am a photographers and I have a blog section on my website, I would make content about make up tips in sunlight, what accesories will make you pop in the pictures, how to plan a wedding photoshoot, tips for bringing kids on a set, etc., something that my target audience will actually want to know, something useful.
