Jun 22, 202110:24 AM - edited Aug 12, 202111:24 AM
HubSpot Employee
Establishing topical relevancy is key to creating excellent, search-worthy content. What topics do people search for that are related to your business? You want to show Google and other search engines that you are an authority in your field, and you can do this by creating lots of high-quality content around a given topic that directly relates to your business.
In the comments below, share one topic that you want to be known for and what you can do to make steps towards it.
Apr 10, 20231:32 AM - edited Apr 10, 20231:32 AM
Participant
I want to be known as a content marketer in the software industry in which my particular target audiences are the small business owners who operate their business mostly online. I am going to follow several steps to do so which are-
1. Sort my target audience and analyse their demands.
2. Produce contents that can generate value for my audience based on their demands.
3. Promote my content on various platforms and communities to enhance its reach.
I want to be known as a blog that gives relocation information and updates from one country to another,and one way to be able to make that happen is to create content around the different steps to take when planning relocation,how to get visas, different school options available to apply for in other countries etc
I want to be know as blogger in Wildlife Conservation. Steps i will take in my blog are to center my topics in areas like: 1. What is Wildlife Conservation? 2. How to Conserve Wildlife.
I'll just speak on personal content where I'd like to be known for baseball knowledge and strategy, baseball news and notes, topical baseball opinions.
I want to be known for my content services. I plan to search for small businesses currently ranking for topics relevant to me and emulate the existing content but make it my own.
One topic I want to be known for is the great quality and design of our products. What we can do to improve these is to hire a social media marketer that would increase our SEO and sales.
For Uplevel Coworking, I want to be known for being an expert in these areas:
What is coworking? (How to get started with coworking, What are the top coworking spaces in Madison WI?, What amenities should a coworking space have?, Top/favorite coworking amenities)
What is remote/hybrid working? (How did remote/hybrid working start, How to negotiate a hybrid/remote working schedule, How to successfully work remotely, How to create community when working remotely, How to increase productivity when working remotely)
What is workplace wellness? (How to feel better at work, How to improve mental health at work, How can coworking improve employee wellness, How to feel less stressed at work, How Feng Shui can improve employees' mental health, How Reiki can improve employees' mental health, How chair yoga can improve your mental health at work)
What is podcast marketing? (How to get started with podcast marketing, What equipment do I need for podcast marketing?, How to market my business with a podcast, How does podcast marketing help me generate leads?, Step-by-step guide to podcast marketing)
