Jun 22, 202110:24 AM - edited Aug 12, 202111:24 AM
Inbound Professor
What topics do you want to be known for?
Establishing topical relevancy is key to creating excellent, search-worthy content. What topics do people search for that are related to your business? You want to show Google and other search engines that you are an authority in your field, and you can do this by creating lots of high-quality content around a given topic that directly relates to your business.
In the comments below, share one topic that you want to be known for and what you can do to make steps towards it.
We want to be known for coachng and helping other businesses be the very best they can at what they do by managing their social media and providing business plans. which will be come our 2 pillars
We want to be known for Business Process Outsourcing, IT Help Desk, and Field Service Management with subtopics relating to each of those few core Pillar Pages.
The topic I want associated with me is writing, specifically freelance writing. I am taking advantage of the lessons provided on HubSpot to not only broaden my skills as a writer but to better market those skills to potential employers.
The topic I want my business to be known for is Waste management and I will be creating a pillar page topic with subtopics such as seggregates, recycling, skip, bins etc.
Niche artisan perfume. Its a very challenging industry and compeition is high. But having an authenic story is important. I want my line to be known as authentic, niche, artisan, high quality oils and passion.
The topic we want to be known for is local craft beer. we will have a pillar page where you can purchase our product. we will have 'beer profile' pages with links back to our store.