Jun 22, 202110:24 AM - edited Aug 12, 202111:24 AM
Inbound Professor
What topics do you want to be known for?
Establishing topical relevancy is key to creating excellent, search-worthy content. What topics do people search for that are related to your business? You want to show Google and other search engines that you are an authority in your field, and you can do this by creating lots of high-quality content around a given topic that directly relates to your business.
In the comments below, share one topic that you want to be known for and what you can do to make steps towards it.
We currently rank well for our brand and product names, with high search volume. That's a good starting point, and has helped with our website authority. It does get in the way of keyword research around future customers, so it's sometimes harder to differentiate. We need to do more research into what has attracted our top buyer personas in the past.
Authortiative Content that is deeply related to your line of buziness is the name of the game. Genuine content effectively and nicely phrased will catch the attnetion of the target segment.
I work in the alcohol industry and want to be known as leaders in this industry. People like to search for wine and food pairings. We create content pages speaking to how to pair wines with different types of food. If we create a pillar page linking out to all of the different wine and food pairing pages, it would help optimize the pages.
CPG analytics, natural language processing, CPG insights
Begin by creating content that targets one of these keywords. As we're a new company, we'd likely want to target buyer's in the Awareness stage - so content perhaps geared toward education, such as "What is Natual Language Processing?".
