Jun 22, 2021 10:24 AM - edited Aug 12, 2021 11:24 AM
Establishing topical relevancy is key to creating excellent, search-worthy content. What topics do people search for that are related to your business? You want to show Google and other search engines that you are an authority in your field, and you can do this by creating lots of high-quality content around a given topic that directly relates to your business.
In the comments below, share one topic that you want to be known for and what you can do to make steps towards it.
*To learn more about this, check out the Keyword Research for SEO lesson via HubSpot Academy.
Jul 12, 2021 1:57 PM
CPG analytics, natural language processing, CPG insights
Begin by creating content that targets one of these keywords. As we're a new company, we'd likely want to target buyer's in the Awareness stage - so content perhaps geared toward education, such as "What is Natual Language Processing?".