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What topics do you want to be known for?

rsheldon
HubSpot Employee
HubSpot Employee

Establishing topical relevancy is key to creating excellent, search-worthy content. What topics do people search for that are related to your business? You want to show Google and other search engines that you are an authority in your field, and you can do this by creating lots of high-quality content around a given topic that directly relates to your business.

 

In the comments below, share one topic that you want to be known for and what you can do to make steps towards it. 

 

*To learn more about this, check out the Keyword Research for SEO lesson via HubSpot Academy. 

1,901 Replies 1,901
ERach
Member

To establish topical relevancy, I want to be known for sustainable urban gardening. To succeed in this, I will develop a comprehensive pillar page covering the fundamentals of a small space of plant planting.

Jolene_MIS
Member

I want my company to be known for Media Monitoring services, Social Listening, Advertising Monitoring and Media Analysis.

0 Upvotes
AOlazaba
Member

I want my be known for helping small business have a larger online presence and better marketing stratergy.

Mohamed_Magdy
Member

I want my website to be known for providing daily news, stats and highlights of various basketball leagues around the world that don't get enough coverage so I'm intending to find out through my keyword research to understand what people search about the most when they follow their favourite league as every league would be a a topic cluster in itself that would have different pages connected to the main page (pillar page) that would exactly provide the type of content that people are searching for when they hit their browser's page.

PRAVIN_RAJ
Participant

I want my portfolio site to be known for portfolio examples, using keywords like "Portfolio", "Professional Portfolio", "Creative Portfolio", etc.

NGreene2
Member

I want my content marketing agency to be known for being able to speak to "future of work" topics and help software companies reach relevant non-traditional workers, such as digital nomads. To that end, I'm starting with the digital nomad topic and creating a pillar asset "market guide" (based on an SEO-optimized blog I already published) that is going to be the source for several derivative assets (e-book, checklist, maturity model) to be hosted on a pillar page. 

 

I'm going to redo my keyword research based on the steps from the keyword research lesson to make sure I'm not leaving any potential stone unturned. 

EpLyman
Member

I want the thrift shop I help do content for to be known for their name better and be higher up on google when you search for the thrift shop

 

JKramar
Member

I operate a small coffee business in Detroit so my keywords will need be regionally focused to maximize my ROI. (e.g., "Fresh Coffee in Detroit" "Coffee in Detroit", etc) 

ICONIC28
Member

I want to be known as a go to person to help small franchises get visible to a larger audience through search engine optimization 

0 Upvotes
Kna163
Participant


I want to be known for local SEO for service businesses.I work toward this by researching what potential customers search for, creating focused service and location-based content, and consistently optimizing pages to improve relevance, visibility, and authority.

caleb_p93
Member

Hi all,

Hopefully it goes well. I want to be known for IT consulting particularly helping small businesses get well setup in regard to their technological needs. (networking, IoT, POS, etc.)

0 Upvotes
KerriKTC
Member

I want to be known for providing technical support and partnership to small business owners.  I'm struggling a little bit because that seems too high-level and broad, but breaking it down into the many things I can offer within that realm seems too granular.

0 Upvotes
LThTườngVy
Member

One topic that I want to be known for is "the noticable marketing strategy". To make steps towards this, I will create a series of simple, high-quality blog posts that explain complex search engine concepts in easy-to-understand language. 

Odezki
Member

I'm aiming to be strategic digital marketing specialist. Head keywords could be like "digital marketing", "digital marketing strategy". Body keywords could be something like "best digital marketing strategy", "Digital marketing strategy planning". Long-tail keywowrds could be something like "Best practices for digital marketing", "How to get started with digital marketing strategy", "5 steps for digital marketing strategy". etc

 

0 Upvotes
LynnWanjiru
Participant

I want to be known as a Strategic Virtual Partner. Keywords like Virtual partner, what does a virtual partner do, what services do they offer? 

GDeSouza2
Member

What is Direct Marketing, and what role does it play in today's sales industry?

CKAPOTA
Member

legal assistance for creatives in South Africa, as well as resources for content creators or creatives to protect themselves, such as contracts and guides 

0 Upvotes
Dolla50
Participant

I want to focus on making relevant keywords for my SEO business and practice it through making a couple mock businesses I am still processing the information but it seems like I need to research paticular keywords that are relevant and have a high potential for a user to search with without focusing on words that are too competitive while clustering them and organizing them properly so that they will be relevant and stand out for the paticular company I am conducting a service for while making the meta keywords simple and precise not going over 155 to 160 and so on like I said still processing this and need to have a real world practice to implement this but I think I am on the right track going to formulate a business plan run it through AI I am taking in depth notes about all lesson and then I am going to run apis to scrape info about websites legally and then have an AI that will put all that info in an audit for the customers and then run a separate ai to find the problems for me and then tell me what needs to be fixed and combined with my certs from here and other sources use that to boost the total SEO score for the business I am canvasing actually going into a business with a comprehensive report on where they are at and where they could be with my proprietary formula to fix said businesses page speed score keywords urls https security ssl clusters h1 h2 meta keywords and so on 

fmilly
Member

I want to create website for catering and make sure i implement all the SEO Strategies so i can reach lots of customers and be known.

JoshAguiluz
Member

One topic I want to be known for is SEO education for beginners. To make steps towards this, I will create a series of simple, high-quality blog posts that explain complex search engine concepts in easy-to-understand language. By consistently publishing helpful content that answers common questions, I can show search engines that I am a trusted authority in this field.