SEO

rsheldon
HubSpot Employee
HubSpot Employee

SEO goal-setting and reporting

Reporting tells the story of what happened on your website to influence what you're going to do next. This all depends on your goals. Start by setting SMART goals and establishing KPIs for your website.

 

Once you've determined your goals, work backward.

  • How are you going to get there?
  • What strategies are you going to put in place to achieve your goals?

Share your primary SEO goal and the metrics you're going to track to ensure you're on course to meet it.

 

Here's an example: "We want to increase organic traffic to X page by X% over the next X months. The metrics we will track are organic traffic, SERP position, and search impressions."

 

Bonus: Share the strategies you're going to implement to reach that goal.

 

*To learn more about this, check out the SEO Reporting lesson via HubSpot Academy. 

882 Replies 882
PSunday-Ogbo
Member

SEO goal-setting and reporting

 

We want to increase organic traffic to our blog section by 40% over the next 6 months to generate more leads and position ourselves as thought leaders in the industry.

  • Conduct in-depth keyword research to align blog topics with user search intent.

  • Optimize existing blog content with updated keywords, meta descriptions, headers, and internal links.

  • Create and publish two high-quality, SEO-focused blog posts per week.

  • Build backlinks through guest posting and digital PR efforts.

  • Improve page speed and mobile responsiveness for better user experience.

 

0 Upvotes
FH_Akhtar
Member

SEO goal-setting and reporting

SEO Goal:

-to increase the organic traffic

-leads to my website with a high conversion rate

 

SEO Metrics for assessment:
Organic Traffic: Monitor the number of visitors 

Keyword Rankings: Track your website's position in search engine results for targeted keywords

Measuring Click-Through Rate (CTR)

Bounce Rate & Engagement Metrics: Assess user interaction by tracking how quickly visitors leave your site and how long they stay.

Conversion Rate: Evaluate the percentage of visitors completing desired actions, such as purchases or sign-ups.

Backlink Profile: Monitor the quantity and quality of external sites linking to your website.

 

Key SEO Strategies
Keyword Research

  • Optimize On-Page Elements: Enhance URLs, title tags, headers, and meta descriptions to align with targeted keywords
  • Create High-Quality Content
  • Implement Link-Building Strategies: Acquire backlinks from reputable websites
  • Focus on optimizing the website for local search/nearby audience
  • Regularly review your SEO performance using tools like Google Analytics and Search Console, and adjust strategies as needed.
0 Upvotes
HLi9
Member

SEO goal-setting and reporting

I want to increase our gernerate revenue to 35% from our website over next season. The metracis we will track are consersio rate and click-to through rate and SERP posisiton.

Strategies: 
First, I would to optimize the website's titile, headtile, images and meta decriptions 
Second: I would do some reseaches what keywords would usesers to use to seach our items 

Third: Optimize our struction data and build backlink
Fourth: Keeps tracking the data changes and see if the performace is positive, if not, considering to adjust stratgies.

0 Upvotes
DMdenye
Participant

SEO goal-setting and reporting

SEO Goal

Increase blog organic traffic by 40% in 6 months.

Metrics to Track

  • Organic traffic

  • SERP rankings

  • Impressions & clicks

  • CTR

  • Top 10 ranking keywords

Key Strategies

  • Optimize content: Refresh old posts, add internal links, target long-tail keywords

  • Keyword research: Find and target new high-intent keywords

  • Technical SEO: Improve site speed, fix crawl issues, add schema

  • Create content: Publish 2–4 SEO-optimized blogs per month

  • Build backlinks: Guest posts, digital PR, broken link building

  • Monitor performance monthly and adjust strategy

0 Upvotes
JTejo
Member

SEO goal-setting and reporting

increase organic traffic to domain by 30% in the next 6 months

Metrics to Track

Organic Traffic – Monitor Google Analytics for growth in visitors from search engines, the SERP Position to track keyword rankings to see if pages move higher in search results, Click-Through Rate to analyze how well meta titles and descriptions attract clicks, Conversion Rate to measure how many visitors turn into inquiries or bookings

 

SEO Strategies to Achieve This Goal

1.Optimize Existing Content – Improve keyword targeting, meta descriptions, and readability
2.Build High-Quality Backlinks – Earn links from relevant websites to boost domain authority
3.Enhance Local SEO – Target location-based keywords and optimize Google My Business
4.Improve Site Speed & Mobile Experience – Faster, user-friendly pages help rankings
5.Leverage Rich Snippets – Implement structured data (FAQ, reviews, etc.) for better visibility

 

0 Upvotes
KSingh077
Member

SEO goal-setting and reporting

my seo goal to increase the website traffic 20% to 50% and rank in first page so that i use to check the perfomance of site our bonce rate , backlinks, broken link and dwell time of audience in goggle search console and google anlyatics and google trends to future keyword prediction and make a report our website after and before performance. 

0 Upvotes
writinginwinter
Member

SEO goal-setting and reporting

My goal is to increase organic traffic to my website by 20% over the next three weeks. To do this I will track organic traffic, look at getting my page higher up in SERPs, and optimize my page while taking care not to over-optimize.

0 Upvotes
LuluB
Member

SEO goal-setting and reporting

Goal: I want to increase organic traffic to my page by 25% over the next two weeks The metrics we will track are organic traffic and  SERP position. 

I'm going to create more content with backlink

Optimize page

Inpute on page SEO

Use keywords related to content 

Make a topic cluster tailored at writing blogs to give value to my audience 

 

0 Upvotes
AditiBhanawat
Member

SEO goal-setting and reporting

Goal : increase the traffic by 50 %.

How : To add some more relevant information about the topic that audience is searching for

0 Upvotes
mrmetro
Participant

SEO goal-setting and reporting

Goal: To boost our sale by 20% in 6 month
How: By increasing organic traffic

0 Upvotes
manrichyard
Member

SEO goal-setting and reporting

I want to boost organic traffic to our blog, so I’ll track keyword rankings and clicks to make sure we’re on the right path.

0 Upvotes
Afahruri
Member

SEO goal-setting and reporting

I want to increase organic traffic to our website by 30% in the next 3 months.

0 Upvotes
budoor
Member

SEO goal-setting and reporting

تحديد الاهداف المراد الوصول اليها 

0 Upvotes
WisteriaG
Participant

SEO goal-setting and reporting

I want to increase organic traffic and increase conversion for the next 3 months. To achieve this, I will first track the search impressions to see if they align with what kind of organic traffic I am receiving. Next, check the SERP position and competitors. After that, I will carefully plan how to implement the strategy to reach my goal.

0 Upvotes
AGhoshal5
Member

SEO goal-setting and reporting

First, I want to increase organic traffic. Next, increase the number of leads or bookings

0 Upvotes
AChaudhary2408
Member

SEO goal-setting and reporting

SEO Reporting.

0 Upvotes
QYANH
Member

SEO goal-setting and reporting

Organic traffic

0 Upvotes
CathyS
Member

SEO goal-setting and reporting

Organic traffic.

0 Upvotes
Imranghanchi
Participant

SEO goal-setting and reporting

Organic traffic 

0 Upvotes
EAyelign
Member

SEO goal-setting and reporting

I have great interest in increasing organic traffic to my web page by 15% over the next 6 months.

0 Upvotes