Jun 22, 202110:30 AM - edited Aug 12, 202111:33 AM
Inbound Professor
SEO goal-setting and reporting
Reporting tells the story of what happened on your website to influence what you're going to do next. This all depends on your goals. Start by setting SMART goals and establishing KPIs for your website.
Once you've determined your goals, work backward.
How are you going to get there?
What strategies are you going to put in place to achieve your goals?
Share your primary SEO goal and the metrics you're going to track to ensure you're on course to meet it.
Here's an example: "We want to increase organic traffic to X page by X% over the next X months. The metrics we will track are organic traffic, SERP position, and search impressions."
Bonus: Share the strategies you're going to implement to reach that goal.
*To learn more about this, check out the SEO Reporting lesson via HubSpot Academy.
My primary SEO goal is to increase website traffic by 30% and get ranked in the top 10. To do this, I will try to create backlinks from reputable sites, and optimize my website for search intent.
My goal is to increase my conversion rate from my conversional blogs and to achieve that I am using guest posting strategy and posting blogs on my website.
I want to increase the impressions and organic traffic for blog post pages about finance by 20% over the next 3 months. I will use organic traffic, some SERP measures like reviews, and search impressions to track my performance.
I want to increase traffic to my pillar page (that informs readers how to choose the right gemstones?) in next 6 months. I will track organic traffic, search impressions and on-page visitors' time to gauge SEO efforts.
We want to increase traffic to our theatre page by at least 20 percent to get more audiences for our Fall shows. We'll first track organic traffic using Google Analytics.
My website doesn't get many pages views, so my most important goal right now is to boost front page visits by 30% within 4 months. KPIs I can use to track my progress towards this goal include organic visits, bounce rate, and rank position on the SERP. Altering the alt text on my front page to match search quieries accurately and optimizing this page for featured snippets will also help get eyes on it.
I want to increase organic traffic to my website by 30% over the next 6 months. The metrics I will track organic traffic, SERP position and search impressions.
I want to increase organic traffic 5 xx by creating high-quality content and backlinks. Measuring the performance by google search console and google analytics both