Jun 22, 202110:30 AM - edited Aug 12, 202111:33 AM
Inbound Professor
SEO goal-setting and reporting
Reporting tells the story of what happened on your website to influence what you're going to do next. This all depends on your goals. Start by setting SMART goals and establishing KPIs for your website.
Once you've determined your goals, work backward.
How are you going to get there?
What strategies are you going to put in place to achieve your goals?
Share your primary SEO goal and the metrics you're going to track to ensure you're on course to meet it.
Here's an example: "We want to increase organic traffic to X page by X% over the next X months. The metrics we will track are organic traffic, SERP position, and search impressions."
Bonus: Share the strategies you're going to implement to reach that goal.
*To learn more about this, check out the SEO Reporting lesson via HubSpot Academy.
Our goal is to increase the input by 30% for one of the categories. To do this, improve the content of the products, develop internal and external link building for the target page and use Rich Result correctly.
Well this is interesting. I've never googled my business before. Looks like Adobe Portfolio takes care of a lot of the rich snippets. If you search, "Eva Hansen Designs" you get and image coral and a direct link to the about me page (the main page is my portfolio)
I want to increase organic traffic to my pillar page by 15% over the next 3 months. My strategy for accomplishing this is to optimize our apply page for search intent and to acquire backlinks, as well as optimizing the product page using on-page SEO best practices.
My goal is to my increase organic traffic and on my Kings Initiative podcast website by 35% over the next 6 months. I also would like to rank higher (perferable on page 1) for keyword search within these next 6 months. Using Google Search Console & Google Analytics will help track my search purformance, and also my rank.
My goal is to get a 20% increase in organic traffic to our apply page. My strategy for accomplishing this is to optimize our apply page for search intent and to acquire backlinks, as well as optimizing the product page using on-page SEO best practices.
I'm creating a website for my new business offering consulting and other services.
I want to increase business revenue by 50% over the next 3 months via traffic to the website.
The metrics I'll track are organic traffic to the pillar page, blog posts and service booking page, conversions, bounce rate and sales made from the website.