Jun 22, 202110:30 AM - edited Aug 12, 202111:33 AM
Inbound Professor
SEO goal-setting and reporting
Reporting tells the story of what happened on your website to influence what you're going to do next. This all depends on your goals. Start by setting SMART goals and establishing KPIs for your website.
Once you've determined your goals, work backward.
How are you going to get there?
What strategies are you going to put in place to achieve your goals?
Share your primary SEO goal and the metrics you're going to track to ensure you're on course to meet it.
Here's an example: "We want to increase organic traffic to X page by X% over the next X months. The metrics we will track are organic traffic, SERP position, and search impressions."
Bonus: Share the strategies you're going to implement to reach that goal.
*To learn more about this, check out the SEO Reporting lesson via HubSpot Academy.
Our goal is to increase organic traffic and donations to our nonprofit's website www.worldinspiringnetwork.org/donate by 20% over the next 3 months. We will do this by leveraging on Google Console, Google Analytics, and Hubspot to help us measure our current purformance, and also know the kind of keywords that are driving traffic the donation page.
We will then write optimised blog posts around the keywords and also work on increasing the number of current backlinks we have. We will set KPI's and make sure they are met.
Finally, we will ensure our page is not over optimised. Thank you.
I want to increase traffic and conversions by on products by 100% over the next 4 months. I will track conversions in the google console and google analytics.
Increase organic traffic to our website by 20% and increase orders by 20% within our first 3 months. We will create blog posts and videos, and will track the metrics of organic traffic, SERP position, and search impressions.
We want to increase organic traffic to reframeofmind.com.au by 50% over the next 6 months. The metrics we will track are organic traffic, SERP position for the podcast, and search impressions