Jun 22, 202110:30 AM - edited Aug 12, 202111:33 AM
Inbound Professor
SEO goal-setting and reporting
Reporting tells the story of what happened on your website to influence what you're going to do next. This all depends on your goals. Start by setting SMART goals and establishing KPIs for your website.
Once you've determined your goals, work backward.
How are you going to get there?
What strategies are you going to put in place to achieve your goals?
Share your primary SEO goal and the metrics you're going to track to ensure you're on course to meet it.
Here's an example: "We want to increase organic traffic to X page by X% over the next X months. The metrics we will track are organic traffic, SERP position, and search impressions."
Bonus: Share the strategies you're going to implement to reach that goal.
*To learn more about this, check out the SEO Reporting lesson via HubSpot Academy.
Increase organic traffic to our website by 20% and increase orders by 20% within our first 3 months. We will create blog posts and videos, and will track the metrics of organic traffic, SERP position, and search impressions.
We want to increase organic traffic to reframeofmind.com.au by 50% over the next 6 months. The metrics we will track are organic traffic, SERP position for the podcast, and search impressions
My goal is to get at least 2 genuine web development quote enquiries per week within 3 months and increase page views for the website as a whole to at least 100 views per day.
Increase organic traffic to blog page by 25% over the next 6 months. The metrics we will track are organic traffic, SERP position, and search impressions.
To reach goals: Optimize traffic to blog page, backlinks, # of search impressions and Pillar page
Reporting tells the story of what happened on your website to influence what you're going to do next. This all depends on your goals. Start by setting SMART goals and establishing KPIs for your website.
Once you've determined your goals, work backward.
How are you going to get there?
What strategies are you going to put in place to achieve your goals?
Share your primary SEO goal and the metrics you're going to track to ensure you're on course to meet it.
Here's an example: "We want to increase organic traffic to X page by X% over the next X months. The metrics we will track are organic traffic, SERP position, and search impressions."
Bonus: Share the strategies you're going to implement to reach that goal.
*To learn more about this, check out the SEO Reporting lesson via HubSpot Academy.
My main focus is to increase organic traffic to my Pillar Page for blog posts and increase readership subscription to my site (which is currently free) until I can build enough of a subscription to introduce other products.
I will analyse and point my SEO strategy goals towards improving search ranking, increasing click through rate from search results and monitoring traffic through Google Search console and Google Analytics. I will be specifically monitoring: