Jun 22, 202110:30 AM - edited Aug 12, 202111:33 AM
HubSpot Employee
SEO goal-setting and reporting
Reporting tells the story of what happened on your website to influence what you're going to do next. This all depends on your goals. Start by setting SMART goals and establishing KPIs for your website.
Once you've determined your goals, work backward.
How are you going to get there?
What strategies are you going to put in place to achieve your goals?
Share your primary SEO goal and the metrics you're going to track to ensure you're on course to meet it.
Here's an example: "We want to increase organic traffic to X page by X% over the next X months. The metrics we will track are organic traffic, SERP position, and search impressions."
Bonus: Share the strategies you're going to implement to reach that goal.
*To learn more about this, check out the SEO Reporting lesson via HubSpot Academy.
I have been building an SEO strategy slowly but surely for our Digital Marketing Business. We just updated our website and I have been focused on growing clients organic traffic which has been pretty successful, but it has been at the cost of leaving our own site behind. I have gone through and made many of the necessary on page SEO changes but I continue with focus on the off-page, Social media posts, and technical upgrades, as well as building authority and developing a backlink creation strategy. I have given myself 6 months to make a good size dent - Although with the constant changes, that will likely be just long enough to turn around and make more upgrades. I continually add new content, although will be cutting back the frequency, I will keep the posts consistant each month and continue improving the quality of the content.
I want to increase organic traffic to the blog website by 25% over the next 6 months.hs. The metrics we will track are organic traffic, SERP position, and search impressions.
To achieve the target the methods I will use are keyword research, putting perfect headers, and meta descriptions. Adding reviews, images, site links, topic clusters, adding structural data, writing high-quality content, adding reputed backlinks, checking the user visiting traffic, and perfecting the design for mobile and desktop both.
My primary SEO goal is to increase organic traffic to the company’s blog page by 30% over the next 6 months. The metrics I will track to ensure we’re on course are organic traffic, SERP position, and search impressions.
To achieve this goal, I will implement strategies such as optimizing the page’s content with targeted keywords, improving the page load speed, building high-quality backlinks, and enhancing user experience by improving navigation and mobile responsiveness.
Let me know if you would like further details on these strategies!
My primary goal is to get clicks (at least 500 of them in a month). But that hasn't been coming through. I get high impressions but low clicks. I'm still finding my way around the solution. Once I do, I'll share it with you.
We are to make keywords research and include them in the title tag, meta description, url, and some other places that relevant keywords need to be placed, increase site speed, mobile friendly, and build quality and quantity back links
This includes enhancing page speed, mobile responsiveness, and using schema markup. We'll also build quality backlinks through outreach and content partnerships. Additionally, we will regularly update the blog with fresh, engaging content and monitor user behavior to identify opportunities for increasing conversions and reducing bounce rates.
We want to increase organic traffic by 45% over the next 2 months. We are doing this by tracking what keywords are getting the most traction and creating content based on that.
My primary SEO goal is to enhance organic search visibility and drive increased traffic to the website. To track progress, I'll monitor key metrics including organic traffic volume, keyword rankings, bounce rates, time on site, and conversion rates.
Achieving this goal will involve a multi-faceted approach. Firstly, I'll conduct thorough keyword research to identify relevant, high-volume search terms and strategically incorporate them into website content, meta descriptions, and headings. Secondly, I'll optimize website structure and technical aspects, ensuring fast loading speeds, mobile responsiveness, and proper indexing by search engines. Thirdly, I'll focus on building high-quality backlinks from reputable websites to enhance domain authority and improve search engine rankings. Finally, I'll consistently create fresh, valuable, and engaging content that resonates with the target audience and encourages social sharing, further amplifying online visibility.
To reach this goal, we'll focus on optimizing the content with targeted keywords and improving the page's SEO structure. This includes enhancing page speed, mobile responsiveness, and using schema markup. We'll also build quality backlinks through outreach and content partnerships. Additionally, we will regularly update the blog with fresh, engaging content and monitor user behavior to identify opportunities for increasing conversions and reducing bounce rates.
My primary SEO goal is to increase organic traffic by at least 60% over the first four months of 2025. I plan to get there by creating and publishing optimized content that answers my target audience's search queries. The metrics I will consider when evaluating whether this goal has been met include the bounce rate, organic traffic, and CTR (click-through rate).
We want to increase organic traffic to the portfolio page by 50% over the next 2 months. The metrics we will track are organic traffic, backlinks acquired and search results.
I will have to consider running some paid ads and then track it via google analytics
We want to increase organic traffic to the portfolio page by 50% over the next 2 months. The metrics we will track are organic traffic, backlinks acquired and search results.
I will have to consider running some paid ads and then track it via google analytics
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