Is putting your newsletter on your website good or bad?

[GMiller6]

If an organisation publishes a newsletter every few weeks, is it good or bad practice to put a copy of the newsletter its website too?

Context:

The newsletter is short. About 150 words of blurb/introduction, then 20 links to news articles from the last two weeks. The anchor text for the links are the headlines of the articles.

Theory:

I think that the headlines, links, short blurb may help boost SEO ranking with outbound links. But this might be wrong. I see some sites do it, I see others that don't. 

[nnifniss]

current ly looking for same questing, i want to do it for my micro blog site mxplyerapks.info, is it a good pratice, lets me help in this

[duser]

Publishing your newsletter on your website can be beneficial for both SEO and user engagement. By adding links to relevant news articles, you can provide fresh content that may attract more visitors and improve your site's visibility. However, ensure that the outbound links lead to high-quality sources to avoid any negative impact on SEO. For Escan HVAC Aplus Home Comfort , sharing your newsletter can also highlight your industry expertise and keep your audience informed. Just remember to keep the content valuable and easy to navigate for the best results.

[Adriane]

Hi @GMiller6 ,

interesting question, thanks for bringing it up. In fact, I recommend to repurpose newsletter-content, i.e. to not put the whole email as is on your website but use parts of it to create various new content formats (e.g. a post for Social Media, a landingpage, an add, infographics...you get the idea). If you have Content Hub Pro you could even use the content remix feature which basically does the whole job for you. 

Apart from that, regularly adding newsletters to your website can provide fresh, relevant content that search engines favor. The short blurb and headlines can contribute to your site's keyword relevance, potentially improving your search rankings for related terms.

As for the outbound links, they don't directly boost your SEO. They can indirectly benefit your site, though. Linking to relevant, high-quality content shows that you're providing value to your visitors. You also should use outbound links to help search engines better understand your content's context and topic. Plus, citing reputable sources through outbound links can enhance your credibility. However, it's crucial to ensure these links are relevant and valuable to your audience, not just added for SEO purposes.

Publishing newsletters on your website may have the following additional advantages, too: You make the content accessible to a wider audience, including those who aren't subscribed. Website visitors who find your newsletter content valuable may be more likely to subscribe, increasing your email list. What's more, over time, you'll build a searchable archive of industry news and insights, which can be valuable for both visitors and your own reference. So it's definitely worth considering!

Let me know if you have any questions.

Best regards

Adriane

[BusRentalDubai8]

Posting your newsletter on your website can be beneficial. It adds fresh content which is great for SEO and helps keep your audience engaged. While outbound links don't directly boost SEO rankings, they do make your site a more valuable resource. Give it a try and monitor your website analytics to see the impact!

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Share your experience

[RAshfaq]

Always embed the newsletter in footer and do not generate a popup as it gives a bad impression to customers. digital marketing 

[JohnMansory]

You're right, @RAshfaq  Embedding the newsletter in the footer is a great approach, as it keeps the design clean and accessible without being intrusive. Popups can often lead to a negative user experience and might deter visitors from fully exploring the website. Additionally, having the newsletter content integrated into the site can be helpful for SEO, as long as it’s done naturally, without overwhelming the main page with too many external links. A subtle, user friendly integration can enhance both engagement and search visibility.

[Jnix284]

Hi @RAshfaq I don't think they're trying to include a popup for the newsletter or asking about where to have the newsletter subscription, the question is about whether to include newsletter content from an email newsletter on the website.

[Jnix284]

@GMiller6 it's hard to say how relevant this would be with recent changes to search, but I have a few questions:

1 - are all of the articles already on your website?

2 - are they already being aggregated on a listing page (like using a blog)? or do they have any tags?

3 - how frequently is every few weeks, is it more than 1/month?

I think it would be better to create a singular pillar page (rather than 1 page per newsletter) that has all of the blurbs with internal links to the articles and create a topic cluster around the page using the SEO Topics tool - this would let you use the blurbs as paragraphs on the page with relevant links from each newsletter and also add some additional information that could help with SEO.