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Improving your technical SEO

rsheldon
HubSpot Employee
HubSpot Employee

At the end of the day, your content is what will boost you to the top of search results. But in order to rank in the first place, you need strong technical SEO. This will also help you avoid inadvertent penalties from Google. Technical SEO is a broad field encompassing many different optimization tactics.

 

Share one action you're going to take to improve your website's technical SEO.

 

*To learn more about this, check out the On Page and Technical SEO lesson via HubSpot Academy. 

2,424 Replies 2,424
Dna496
Member

I'll try to add more relevant keywords for the better search results 

0 Upvotes
IDiakité
Member

optimizing images by compressing them

0 Upvotes
JCook8
Participant

For my blog I will focus on making sure my urls have keywords in them for the article I'm writing. 

0 Upvotes
maxwelldigitals
Participant

Improve page speed, optimize images 

3lfen
Member

I will optimise the loading speed of my website by resizing the images that are on my page.

JGregorio
Member

I just found out that Google actually "clocks" how long it takes for your website to show up on a screen. I'm focusing on making the biggest part of the page appear instantly by shrinking down oversized, heavy photos so they load in a blink. I'm also using a trick that tells the site to wait and only load images as you scroll down to them. It’s like clearing a path so the most important stuff pops up the moment someone clicks. This makes the whole site feel snappy and smooth instead of sluggish.

 

ARajpurohit
Member

After learning this I am scrolling through many websites as possible to get to know the user experience on desktop v/s mobile.

serialSnacker
Member

apart from Robot.txt, canonicalization, protocols, redirect codes, site speed, and responsive design, where should i focus next as a part of improving the technical SEO. I do know that there are multiple tactics specific to each requirements, but just wanted to know!

0 Upvotes
vgupta577
Member

i will optimize my meta description

KirstinKlink
Member

One thing will be to review the speed of the website, and to check out the amazing tools shared to work on strategies. Alos what was interesting was the size of the images, to crop to the exact dimension because the original sizes add to speed time

Mohamed_Magdy
Member

One thing that I will make sure to do with my content is to take care of all performance metrics such as LCP and INP to give my users an optimal experience with my website that can make them become permanent users of my site for the simple fact that it really understands what's the perfect experience for a user more than any other website and having a compelling high quality content that would keep the users engaged and finding exactly what they looking for when they typed their search query on their browser.

LoganB
Participant

I don't have a website for my company yet, but when I do have one I am going to make it an absolute priority to make sure it is a responsive website! I want people to be able to view it on any device with ease.  For some pretext as well, I noticed that with twitch, the website changes layout depending on the device, it will literally display a certain way on computers and a certain way on phones and tablets.  The only thing is, the banner, profile picture, and placement of the live video change depending on the device, but not with ease.  If you set it up in a certain on computers it will look nice, but clunky or disorganized on Mobile (cutting out certain parts of an image or images on a persons profile).  I would like to make sure this doesnt happen with my website!! (if you would like to see the profile and how it changes checkout TheSauceSipper - Twitch on both a laptop/computer and a mobile device, you'll see how differently the layout appears (mostly seen in the banner image).  I will be continually playing around with this to see if I can find a happy medium as well. 

TBelashvili
Member

 

One action I’m going to take to improve my website’s technical SEO is to audit and fix broken links and 404 errors. This will improve crawlability, ensure a better user experience, and prevent search engines from being blocked by errors.

JKramar
Member

I will resize all images used for my website to speed up load time. 

0 Upvotes
JOF
Participant

I will use Google's page speed insights to test my site speed and then again after optimising the images on my page to compare the difference.

Kna163
Participant

Made a list to double check my website 

ABadmus9
Member

Go check if my images need to be compressed, and see to the canonical links

caleb_p93
Member

Hi all,

 

Hopefully it goes well. I plan on making sure the webpage is accesible.

KerriKTC
Member

Made a list for myself to double-check the existence of my SSL certificate.  And I'll make sure to go through and check for cannonical tagging!

NenyeM
Member

I will ensure my site is secure by getting an SSL certificate, canonicalize pages that have similar content so that google can easily crawl and rank them, optimize its speed by uploading and displaying images that have correct dimensions, as well as make sure its mobile optimized through responsive design, making sure both the design and functionality is same and functional for both desktop and moblie devices