Improving your technical SEO

[rsheldon]

At the end of the day, your content is what will boost you to the top of search results. But in order to rank in the first place, you need strong technical SEO. This will also help you avoid inadvertent penalties from Google. Technical SEO is a broad field encompassing many different optimization tactics.

Share one action you're going to take to improve your website's technical SEO.

*To learn more about this, check out the On Page and Technical SEO lesson via HubSpot Academy. 

[IMakkar]

Hello @JRamírezZuñiga , Absolutely on point! I’d say you’re off to a great start—site speed is one of the most underrated but powerful levers in technical SEO. Slow websites frustrate users. A delay of just 1 second can reduce page views by 11% and increase bounce rate. Faster load times keep users engaged longer, reducing bounce and increasing session time.

Use Next-Gen Image Formats

WebP and AVIF images are much smaller than JPEG/PNG without losing quality. HubSpot supports these via the File Manager or custom modules.

Use defer/async for non-critical JS:

Minimizing JavaScript and CSS files is a best practice to improve website performance, reduce load time, and boost SEO          

   <script src="your-script.js" defer></script>

You can use tools like Google Page Insights to analyze the performance of your website.

Alternatively, If you're looking to automate performance like image compressing, reducing JavaScript execution time. I recommend Website Speedy - an optimization tool. Its setup takes under 5 minutes.

(Disclaimer: We're part of the team that developed this app and are happy to assist with setup or questions.)

[Wesimplifi_]

That's a great move! Optimizing site speed is one of the most impactful technical SEO actions you can take. Compressing images and enabling browser caching will definitely help reduce load times, which not only boosts your SEO but also improves user engagement and conversion rates.

As an additional tip, consider:

• Using a CDN (Content Delivery Network) to serve assets faster globally

• Minimizing JavaScript and CSS files

• Implementing lazy loading for images and videos

Tools like Google PageSpeed Insights or GTmetrix can help you identify specific performance issues to tackle next.

Keep up the good work!

[VPathania]

Great start! Optimizing website speed is a key component of technical SEO. Below are a few additional efforts that you can put in:

• Use responsive design
• Fix crawl errors
• Update meta data and other required tags
• Review your URL structure and make updates in case needed
• Check SSL certificate
• Use 301 redirects if needed
• Audit and merge duplicate content pages.

[Burzen]

I'm definetly do the image optimization to increase our website speed, check the mobil optimizations in detail. Also will arrange cononical tags.

[trcbAvantika7]

Hey, after learning significance of improving technical SEO, I'll definitely pick image, mobile and page load speed optimization. 

[NazSH]

The most important thing I'm doing on my techincal SEO project is to redirect (301) wrong tags to the right tags which are taken from the keyword research list.

[JeffT13]

To ensure my website has a strong and effective technical SEO, I will first prioritize the content. Eliminating old or irrelevant content and replacing it with accurate, up-to-date content would be my ideal starting point. Next, I ensure that links are active and working, and regularly update the site map after each change to the website. Finally, I would focus on the user experience and ensure it is the same regardless of device. Having this consistency would be pivotal to both the website's technical SEO and those who visit the site on varying devices. 

[YA15]

Improving the site speed can help with my SEO. At first, I can use Google's PageSpeed Insights to check on my site speed. Afterwards, I can improve my site speeds by doing image optimization, such as resizing images to the dimensions I am going to display them, and compressing the images to the right file size. These not only apply to desktop but also mobile website. Talking about mobile optimization, responsive deisgn is important to ensure seamless consistent users' experience. Besides, be aware of any pop-ups on website that can potentially interfere users' experience. 

[draj5]

Improving technical SEO is crucial for any website. One action I’m planning is optimizing site speed and fixing crawl errors to ensure better indexing. Professional SEO service can also help identify hidden technical issues and implement best practices, making it easier to rank higher and avoid penalties.

[DODOI]

My technical SEO fixes are mainly on site speed, redirects, troubleshooting orphan pages, 404 errors and so on

[Unclekelvin]

I edit the Meta description and description text of old post to make the article more relevant  

[USingh92]

As a content writer, writing and posting contents at several platforms, necessitates to divert the crowd to d most most efficient platform. And for that, I will use canonical tags.

[ASrinivasan7]

​One action I am going to take to improve my website's technical SEO is to optimize my website's speed.

[DariaTi]

I’m going to focus on fixing crawl errors and broken links. If Google can’t properly index my pages, ranking will be harder no matter how good the content is. ScreamingFrog is a good place to start.

[DModi2]

One action i'm going to take to improve my website's technical SEO is to ensure my site is mobile friendly. Since i've been developing my site on a laptop, i've only ensure it to be web friendly. The icons, images  and files are squished and distorted when viewed on a mobile decive. While my site speed is considered fast, my responsive design needs some work.

[Jaycee_Lewis]

Hey, @DModi2 👋 If you use Chrome, the Inspector tool lets you simulate mobile views so you can prevent resizing issues on your sites. — Jaycee

[Khloerydell]

Hi There! 

Based on the teachings illustrated within this section, I aim to improve my organisation's internal links in order to increase the number of search engine appearances while simultaneously expanding the internal network. 

Thank You,

KT

[RZiegler13]

The one action I am going to take to improve my website's technical SEO is making my website's design more user friendly

[NSalmon9]

I would work on th mobile version and the site speed.

[NFatima6]

Thank you for the additional resource for on-page SEO and technical SEO

[RSitaula]

Thank you for the additional resource for on-page and technical SEO