Jun 22, 202110:21 AM - edited Aug 12, 202111:23 AM
HubSpot Employee
Improving your technical SEO
At the end of the day, your content is what will boost you to the top of search results. But in order to rank in the first place, you need strong technical SEO. This will also help you avoid inadvertent penalties from Google. Technical SEO is a broad field encompassing many different optimization tactics.
Share one action you're going to take to improve your website's technical SEO.
To improve my website's technical SEO, I will optimize site speed by compressing images and enabling browser caching. This will enhance user experience and improve search engine rankings.
When improving your SEO it's crucial to use key words that increase engagement even whe nconsumers search for other products. Also, using repetitive wordplay has shown a big downturn when it comes to SEO no matter the device.
Use the right keywords in your URL and descriptions. One Action: Avoid using repetitive keywords Include Responsive design for your website to appear optimally across all devices.
Action: Conduct a Website Speed Optimization Audit
Why: Page speed is a crucial ranking factor and affects user experience.
Steps:
1. Use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to analyze website speed. 2. Identify areas for improvement (e.g., image compression, caching, code minification). 3. Optimize images using tools like TinyPNG or ImageOptim. 4. Enable browser caching and leverage content delivery networks (CDNs). 5. Minify and compress HTML, CSS, and JavaScript files. 6. Monitor and adjust settings for optimal performance.
Target Metrics:
1. Achieve a Google PageSpeed score of 85+. 2. Reduce average page load time to ❤️ seconds. 3. Improve website responsiveness on mobile devices.
In order to improve my website's technical SEO, I can optimize the site’s loading speed. This includes compressing images, enabling browser caching, and minimizing CSS and JavaScript files to ensure faster page load times. A faster site improves user experience and boosts search engine rankings.
I will make the website identically mobile or tablet responsive as well as increase the page speed by compressing images for the top folding pages. Beyond that, I will use robots.txt file for indexing and crawling properly and use canonical tags for avoiding overriding. I will also pay attention to the protocol and buy or use the SSL/TLS certificate to secure the website. Not last but the least, I will generate 301/302 redirection for permanently or temporarily according to require aspects.
I will check the images and videos on my site. ensure that they arent affecting the speed to the website. If they are then optimizing those images will be where i'll start