Jun 22, 2021 10:28 AM - edited Aug 12, 2021 11:26 AM
The search landscape has changed dramatically over the past several years. One of the big changes is the introduction of rich results, sometimes referred to as rich snippets. They are visually enhanced search results that provide supplemental information to the title, URL, and meta description of a web page.
There are several different kinds of rich snippets, and not all will be relevant to your business.
Bonus Question: How will you go about optimizing your web page for this rich snippet? (i.e., work with a developer, use a plugin, implement manually)
*To learn more about this, check out the Optimizing Your Website for Rich Results lesson via HubSpot Academy.