I am an assistant for a company and my boss would like to know more about SEO and what we can do to get our company listed higher on the Google search page. (Secondly, we're also hoping to increase traffic and get new leads).
Please let me know if you have any tips or resources you could share with me!
I found this blog article very helpful when I was facing the same challenge. If you wish to focus on potential customers in a specific area, you might also wish to check out these tips for a successful local SEO strategy.