Jun 22, 202110:21 AM - edited Aug 12, 202111:21 AM
HubSpot Employee
Defining your SEO goals
By setting goals and putting numbers to those goals, you'll be able to figure out whether your SEO efforts are actually paying off. Many businesses will simply say, "We want to rank #1 for this keyword," but that isn't quite enough.
Keeping this in mind, what are the goals for your website?
Do you want to increase organic traffic?
Do you want to increase the number of leads from your website?
Do you want to design a mobile-friendly website?
Or is your goal something completely different?
Share your primary SEO goal in the comments below!
*To learn more about this, check out the SEO Basics lesson via HubSpot Academy.
The goals for my clients are lead generation focused. They are looking to generate high quality leads for new customers. Additionally, they want to serve as a resource for their current recurring clients, as a source for them to make payments and find answers to questions, as a way to retain those current recurring clients.