Jun 22, 2021 10:21 AM - edited Aug 12, 2021 11:21 AM
By setting goals and putting numbers to those goals, you'll be able to figure out whether your SEO efforts are actually paying off. Many businesses will simply say, "We want to rank #1 for this keyword," but that isn't quite enough.
Keeping this in mind, what are the goals for your website?
Share your primary SEO goal in the comments below!
*To learn more about this, check out the SEO Basics lesson via HubSpot Academy.
Jan 21, 2022 9:37 AM
It's been a year since we started our SEO efforts and our traffic is increasing with the continuous efforts. However, I'd like to see us double our organic traffic from its current number, generate 3 digit leads from the website, usability on mobile devices, also increase our DR and AS to industry standards. 🙏
Jan 20, 2022 10:13 PM
Ive been running my business Bed Buddies www.bedbuddies.com.au for about 18 months now. I spend too much money on google ads to generate traffic, and have slowly but surely been building my content. In December last year I had a heart attack and realised my mortality and that apart from memories, my business is also part of the legacy Im going to leave my kids. So Im driven now to succeed. My goals for 2022 are to:
1. Increase my conversion rate to a minimum of between 2 & 3%
2. To build my organic search traffic so that my paid ads dont keep consuming all my profits. To this end, I want my business to be turning over a six figure gross profit by the end of the year.
Achievable? I dont know. Have I got the motivation and determination to succeed? Absolutely!
Jan 20, 2022 5:46 PM
Hmm. I'm actually working with four different websites here. Three of them, which are webcomic sites, probably fit two of the goals as listed above, in that I'd like to increase traffic to those sites and have them mobile-friendly or responsive to many types of media. The primary one, the writing and book publishing/marketing site, will probably fall more into the "leads" category. It makes no sense to me to get more traffic to this site if it's not going to "catch" clients for us, so I need to design a campaign that will not only attract the right traffic in the targeted area I'd like, but will interest part of that traffic to be motivated enough to become a client.
It's funny, just having typed that out above, is giving me ideas for marketing campaigns and advertising to employ. 😄 Thanks, Hubspot! 😍
Jan 20, 2022 2:59 PM
I would have to say: all of the above. I am currently working on it. SEO content writing is in high demand, and I wanted to learn about it. This course is really helping me achieve that. Thank you!
Jan 20, 2022 2:08 PM - edited Jan 20, 2022 2:10 PM
I want to build an authoritative website with relevant content to build brand awareness and acquire new leads(5 leads) in the next 6 months.
Jan 19, 2022 3:57 AM
I think the goals for my website are get a certain number of reads or views, the website will give impressive information to the readers and the readers will remember the name of my website.