Defining your SEO goals

[rsheldon]

By setting goals and putting numbers to those goals, you'll be able to figure out whether your SEO efforts are actually paying off. Many businesses will simply say, "We want to rank #1 for this keyword," but that isn't quite enough.

Keeping this in mind, what are the goals for your website?

• Do you want to increase organic traffic?
• Do you want to increase the number of leads from your website?
• Do you want to design a mobile-friendly website?
• Or is your goal something completely different?

Share your primary SEO goal in the comments below!

*To learn more about this, check out the SEO Basics lesson via HubSpot Academy. 

[ScribeUnlimited]

Hmm. I'm actually working with four different websites here. Three of them, which are webcomic sites, probably fit two of the goals as listed above, in that I'd like to increase traffic to those sites and have them mobile-friendly or responsive to many types of media. The primary one, the writing and book publishing/marketing site, will probably fall more into the "leads" category. It makes no sense to me to get more traffic to this site if it's not going to "catch" clients for us, so I need to design a campaign that will not only attract the right traffic in the targeted area I'd like, but will interest part of that traffic to be motivated enough to become a client.

It's funny, just having typed that out above, is giving me ideas for marketing campaigns and advertising to employ. 😄  Thanks, Hubspot! 😍

Scribes Unlimited

[RRaina]

I would have to say: all of the above. I am currently working on it. SEO content writing is in high demand, and I wanted to learn about it. This course is really helping me achieve that. Thank you!

[AnkurGupta]

I want to build an authoritative website with relevant content to build brand awareness and acquire new leads(5 leads) in the next 6 months.

[RBoksmati]

My goal is use this knowledge when I get a marketing position after graduation to increase organic traffic and design a more user friendly website for my company.

[DSikand]

Yes I want to increase organic traffic and mobile friendly website.

[spiderworking]

I want to increase organic traffic to the content designed for my target market.
I want to rank for new search terms as my business has evolved.

[annalisa88]

I have a few goals such as increase organic traffic, optimize old posts and make sure my website is mobile -friendly

[Rikoajip]

The goal is to build mobile friendly website, organic traffic and design fast.

[Sam_SK]

Increase the number of leads to my website. 

[BMallik]

The goal is to build more organic traffic and design fast & mobile friendly website.

[VNagarajan]

Want to increase the number of leads from your website organically.

[ClearlyTerry]

Our primary goal is to increase the number of leads coming in through completion of a Request for Information form.

[BCarl4]

My goal is to increase organic traffic and create more backlinks. 

[AOmowale]

Quero aumentar o tráfego orgânico do site

[NganNguyen]

I think the goals for my website are get a certain number of reads or views, the website will give impressive information to the readers and the readers will remember the name of my website.

[SNagy8]

increase the organic traffic by 30% in 6 months

[JLópezPiedrah]

My goal is to learn how to apply an SEO strategy. 

[djgower]

My goal is to increase organic traffic and earn more backlinks.

[CBall203]

Our goal is to gain authority with our content and positioning as neuroscience-based education platform.

[Bruck07]

My goal is to increase traffic coming from organic search to my digital marketing agency website and increase leads as well.

[EMillan]

Hello, we've divided our SEO gaols into LinkedIn and website ones. For LinkedIn, we want to increase our followers by 20% monthly, and keep our engagement rate between 5 and 7%.

Regarding our website, we want to have 50 email subscriptions and increase our organic traffic by 25 %.