Defining your SEO goals

rsheldon
HubSpot Employee
HubSpot Employee

By setting goals and putting numbers to those goals, you'll be able to figure out whether your SEO efforts are actually paying off. Many businesses will simply say, "We want to rank #1 for this keyword," but that isn't quite enough.

 

Keeping this in mind, what are the goals for your website?

  • Do you want to increase organic traffic?
  • Do you want to increase the number of leads from your website?
  • Do you want to design a mobile-friendly website?
  • Or is your goal something completely different?

Share your primary SEO goal in the comments below!

 

*To learn more about this, check out the SEO Basics lesson via HubSpot Academy. 

6,517 Replies 6,517
EChee61
Contributor
Hi. I like these goals.
0 Upvotes
EWhite63
Participant

Ditto

EDugan
Member

I want to learn SEO so that I can enter into emerging content creator positions. As a creative writer I'm eager to create my own website and blog and be able to succesfully market my own work one day.

0 Upvotes
UrviShah
Member

I want to increase my blog's "Urvistraveljournal.com" organic traffic to 10k sessions within 3 months. As of now I barely get 1k sessions. I also want to improve the ranking for each blog post. 

 

Also want to get leads for sponsored travel or collaboration.

0 Upvotes
AndiL
Participant

As a startup design LLC, I am hoping to first be discovered once my site is up and running, and secondly increase traffic. I am in the very beginning learning phase and thankfully already have some steady and loyal freelance clients, which I'm feeling will afford me the opportunity to approach this learning curve with a less stressful trial and error mindset.  

Raisul007
Member

Hi Andil,
Hope you and your loved ones are doing fine in this horrendous pandemic of our lifetime. I'm a social media marketer. Hope we can collaborate in the future. Let's connect through LinkedIn. Here is my LinkedIn address.
MD. Raisul Islam 

0 Upvotes
soloriodesigns
Contributor
Hey Andi,

You're launching your online business! Nice ! What a coincidence. Im also planning to open a business around web design this upcoming month/February.
Lets connect and talk about our ideas!
AndiL
Participant

Thank you for the vote of confidence! I will most def. reach out!!

 

0 Upvotes
KSteele5
Member

I want to increase organic traffic and build backlinks

0 Upvotes
MUNNABHAI1
Participant
  1.  Getting organic traffic.
  2. Want to design a mobile-friendly website.
0 Upvotes
Ary7
Participant

My SEO goals are:

Getting high organic traffic;

Increasing conversion rate

0 Upvotes
Irtazat
Member

I have 2 goals regarding of using SEO:

1. Getting organic traffic for my content so my readers get to benefit from them.

2. Increase the number of leads to convert them into my clients for my resume service and job search service.

0 Upvotes
BroseThomas
Member

We want to 

  • increase organic traffic
  • more leads from website
0 Upvotes
soloriodesigns
Contributor

My new web design business will launch in a few weeks and my goal with SEO is to generate traffic and generate leads by gathering emails from an online form or calendar schedule.

0 Upvotes
Rethabile
Member

Hi everyone, great to be a part of this community and see your replies

 

We have a goal to to increase the average time spent on our site by 10% over the next 3 months. 

That goes from improving the content so that it's authoratative and as @RMitchell3 said, to ensure that it answers the reader's questions.

 

We'd also like to increase the coversion rates by 10% over the next 6 months by adding more "sign-up-able" content that will not just encourage a signup but really add value to the reader's lives.

 

We'd also like to increase the organic traffic over the next 12 months through improved SEO rankings and we have a social media campaign aimed at increasing awareness and leading readers to the blog and other landing pages.

BGervais
Contributor
  1. Increase leads from our website
  2. Increase organic traffic to our blog section 
0 Upvotes
Ahsan1
Participant
  • Do you want to increase organic traffic?  yeah I just want to increase the organic traffic for our website and to increase the Domain authority of our website "vouchergate.co.uk"
0 Upvotes
MBaghestani
Member

Hi.

We have a new website. So we need initially increase organic traffic. Our first goal is:

Increase 30% organic traffic for 6 month 

0 Upvotes
AAstocondor
Member

We would love to ...

  • increase organic traffic
  • leads generated from website
0 Upvotes
AGreen5
Participant

We want to optimize for our website Google's search quality rating, EAT.

0 Upvotes
RamyRLewis
Participant
  • increase organic traffic
  • leads generated from website