Jun 22, 202110:21 AM - edited Aug 12, 202111:21 AM
Inbound Professor
Defining your SEO goals
By setting goals and putting numbers to those goals, you'll be able to figure out whether your SEO efforts are actually paying off. Many businesses will simply say, "We want to rank #1 for this keyword," but that isn't quite enough.
Keeping this in mind, what are the goals for your website?
Do you want to increase organic traffic?
Do you want to increase the number of leads from your website?
Do you want to design a mobile-friendly website?
Or is your goal something completely different?
Share your primary SEO goal in the comments below!
*To learn more about this, check out the SEO Basics lesson via HubSpot Academy.
As I'm not currently working in marketing nor with SEO, I don't have much control on what my company currently wants. But, I feel like I'd want to increase the number of leads from our website.