Jun 22, 202110:21 AM - edited Aug 12, 202111:21 AM
Inbound Professor
Defining your SEO goals
By setting goals and putting numbers to those goals, you'll be able to figure out whether your SEO efforts are actually paying off. Many businesses will simply say, "We want to rank #1 for this keyword," but that isn't quite enough.
Keeping this in mind, what are the goals for your website?
Do you want to increase organic traffic?
Do you want to increase the number of leads from your website?
Do you want to design a mobile-friendly website?
Or is your goal something completely different?
Share your primary SEO goal in the comments below!
*To learn more about this, check out the SEO Basics lesson via HubSpot Academy.
I am working with a client who just has a website but no activity whatsoever. I am introducing SEO to a business whose goal is to generate leads through the website. My work is pretty much cut out for me and I feel like the best way to achieve this will be through high quality content creation, optimisation of the web for mobile and guest blogging.
The major purpose of SEO is ultimately ranking which then turn into leads and sales. So for a long-term game ranking should be prioritized becouse it also bulid trust and authority of the site which is benificial for long-run.
Create weekly blog posts that highlight relevant products to develop 4 backlinks per week from social media posts, and other bloggers to increase website authority week over week.
Do you want to increase organic traffic? Do you want to increase the number of leads from your website? Do you want to design a mobile-friendly website? Or is your goal something completely different?
My SEO goal is the specific objective I aim to achieve through search engine optimization efforts. It could be to increase organic traffic, improve search engine rankings for specific keywords, enhance website visibility, boost conversions, or establish your brand as an authority in your industry. Defining clear and measurable SEO goals helps guide my strategy and measure success effectively.