Defining your SEO goals

rsheldon
HubSpot Employee
HubSpot Employee

By setting goals and putting numbers to those goals, you'll be able to figure out whether your SEO efforts are actually paying off. Many businesses will simply say, "We want to rank #1 for this keyword," but that isn't quite enough.

 

Keeping this in mind, what are the goals for your website?

  • Do you want to increase organic traffic?
  • Do you want to increase the number of leads from your website?
  • Do you want to design a mobile-friendly website?
  • Or is your goal something completely different?

Share your primary SEO goal in the comments below!

 

*To learn more about this, check out the SEO Basics lesson via HubSpot Academy. 

6,561 Replies 6,561
Marcoh2o
Participant

Hi, I need to create more interest on the web. I need people to be able to reach my web and convert that visits in leads.

0 Upvotes
NBonecki
Member

For myself, I would like to 

  • Increase organic traffic?
  • Increase the number of leads from your website?

I'm a newer business and haven't quite figured out or spent enough time on SEO or the direct know-how of growth. 

seosiri
Contributor

Hi NBonecki,

 

Early days are perfect for experimenting! Focus on traffic if you want visibility, or landing page optimization if leads matter more.

 

Many start with traffic and convert later—what’s your priority right now?

Jaycee_Lewis
Thought Leader

Thanks @seosiri 🙌





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0 Upvotes
SRouzbeh
Member

Generate leads for sure

0 Upvotes
LJohnson05
Member

I want to increase the amount of leads generated by my website

0 Upvotes
GGiorgianni
Member
  • I want to increase the number of leads from the website.
0 Upvotes
AsmaaMohamdSayd
Participant

I want to increase the organic traffic by 10 % within 3 months.

ASani4
Member

Yes I want increase my goal traffic

0 Upvotes
PhillipJr
Participant

I want to increase traffic to a website.

0 Upvotes
SKChaudhary99
Participant

I want to increase traffic & and rank my website

0 Upvotes
RJaisal
Participant

I want to increase organic traffic for my website.

JDebeuf
Member

I'm setting up my own new website and I'll need to do this for my client as I'm a digital marketer / social media buyer. 

For myself I want to increase the number of leads from my website to get projects in and it must be a mobile friendly website. 

AMondal9
Participant

Main priority is I want to increase organic traffic

AParashar04
Member

All the following 

Hna847
Participant

For sure my main priority is to increasing my organic traffic. 

wfanous
Member

My main goal is to design a mobile friendly website to increase the number of leads.

 

AProkic
Member

My primary SEO goal is to increase qualified organic traffic that converts into leads or customers, rather than chasing vanity metrics like ''ranking #1''. 

bangferr
Participant

increase the number of leads from my website

0 Upvotes
SourceCode3
Member

I want to create a site to show off what I have learned from this course. For that I have three goals.

1. Show that I can get my own backlinks.

2. Show a decent level of organic traffic.

3. Gain experience with web development

nlollie
Participant

Increase the SEO of my site by optimizing images, assuring our site is mobile friendly and increasing the number of blog/resources post.