Jun 22, 202110:21 AM - edited Aug 12, 202111:21 AM
HubSpot Employee
Defining your SEO goals
By setting goals and putting numbers to those goals, you'll be able to figure out whether your SEO efforts are actually paying off. Many businesses will simply say, "We want to rank #1 for this keyword," but that isn't quite enough.
Keeping this in mind, what are the goals for your website?
Do you want to increase organic traffic?
Do you want to increase the number of leads from your website?
Do you want to design a mobile-friendly website?
Or is your goal something completely different?
Share your primary SEO goal in the comments below!
*To learn more about this, check out the SEO Basics lesson via HubSpot Academy.
Mainly the goal is to increase the visibility of the website on SERP and increase the organic traffic of the website as well if clients want leads then we also will be focusing on lead generation.
I think the simplest way to describe my SEO goals is "MO"
Mo organic traffic
Mo leads
Mo mobiles
Mo money
Seriously though, when we use SMART goals, I'm looking to make our company website mobile-friendly, responsive designed, image optimized, and keyword impregnated before the end of the year. I just want our customers to have a great experience on our website and with our data.
Increase organic traffic. I just joined a team where they dont have any SEO objectives so the website doesnt generate any user activitie. They use to stay for only 30 sec and i want to change that immediately
Hi, I have a new website with 0 users. My firs goal is focusing on content creation and keywords optimization strategies to rank my website in 2 months.
"Our primary SEO goal is to increase organic traffic by 25% within 9 months, focusing on keywords related to [industry/niche], and boosting conversions by 10% through optimized landing pages."
- Increase organic traffic by 25% - Focus on keywords related to [industry/niche] - Boost conversions by 10%
Measurability:
- Track organic traffic growth using Google Analytics - Monitor keyword rankings using tools like Ahrefs or SEMrush - Measure conversion rates using Google Analytics
Achievability:
- 25% traffic increase in 9 months is challenging but achievable - 10% conversion boost is realistic with optimized landing pages
Relevance:
- Increasing organic traffic aligns with business growth objectives - Targeting industry-specific keywords enhances relevance
Time-bound:
- 9-month timeline provides focus and urgency
Next steps:
1. Conduct keyword research to identify relevant terms. 2. Optimize existing content and create new content targeting chosen keywords. 3. Enhance landing page design and user experience. 4. Monitor progress using analytics tools. 5. Adjust strategy as needed.
To further refine your goal, consider answering:
1. What specific industry/niche will you target? 2. Which keywords will you prioritize? 3. What conversion actions do you want to increase (e.g., form submissions, sales)? 4. What's the current baseline for organic traffic and conversions?
1. Increase organic traffic (e.g., 20% boost in 6 months) 2. Boost conversions (e.g., 15% more leads/sales in 3 months) 3. Improve website visibility (e.g., top 5 rankings for target keywords) 4. Enhance user experience (e.g., mobile-friendly design, faster load times) 5. Increase brand awareness (e.g., 30% more social media engagement)
Specific SEO Objectives:
1. Increase organic search traffic by 30% within 9 months. 2. Boost e-commerce sales by 25% through SEO optimizations. 3. Achieve top 3 rankings for 5 target keywords within 12 months. 4. Improve website load time by 50% and mobile responsiveness. 5. Increase lead generation by 40% through optimized landing pages.
Key Performance Indicators (KPIs):
1. Organic traffic growth 2. Conversion rates 3. Search engine rankings 4. Bounce rates 5. Average session duration 6. Pages per session 7. Mobile traffic
Tracking Tools:
1. Google Analytics 2. Google Search Console 3. SEMrush 4. Ahrefs 5. Moz
Quiero crear una pagina web, y generar un trafico muy relevante de mi contenido con estrategia SEO. Mi objetivo es poder generar una buena tasa de conversion durante los primeros 2 años.