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Defining your SEO goals

rsheldon
HubSpot Employee
HubSpot Employee

By setting goals and putting numbers to those goals, you'll be able to figure out whether your SEO efforts are actually paying off. Many businesses will simply say, "We want to rank #1 for this keyword," but that isn't quite enough.

 

Keeping this in mind, what are the goals for your website?

  • Do you want to increase organic traffic?
  • Do you want to increase the number of leads from your website?
  • Do you want to design a mobile-friendly website?
  • Or is your goal something completely different?

Share your primary SEO goal in the comments below!

 

*To learn more about this, check out the SEO Basics lesson via HubSpot Academy. 

6,648 Replies 6,648
MZain0
Member


Primary SEO Goals:

1. Increase organic traffic (e.g., 20% boost in 6 months)
2. Boost conversions (e.g., 15% more leads/sales in 3 months)
3. Improve website visibility (e.g., top 5 rankings for target keywords)
4. Enhance user experience (e.g., mobile-friendly design, faster load times)
5. Increase brand awareness (e.g., 30% more social media engagement)


Specific SEO Objectives:

1. Increase organic search traffic by 30% within 9 months.
2. Boost e-commerce sales by 25% through SEO optimizations.
3. Achieve top 3 rankings for 5 target keywords within 12 months.
4. Improve website load time by 50% and mobile responsiveness.
5. Increase lead generation by 40% through optimized landing pages.


Key Performance Indicators (KPIs):

1. Organic traffic growth
2. Conversion rates
3. Search engine rankings
4. Bounce rates
5. Average session duration
6. Pages per session
7. Mobile traffic


Tracking Tools:

1. Google Analytics
2. Google Search Console
3. SEMrush
4. Ahrefs
5. Moz

FPerezAyala
Member

Quiero crear una pagina web, y generar un trafico muy relevante de mi contenido con estrategia SEO. Mi objetivo es poder generar una buena tasa de conversion durante los primeros 2 años.

0 Upvotes
SSingh71
Member

I want to design a mobile-friendly website that will helps pepole to visit more and more in easy ways

Ldunne5
Member

My primary SEO goal is to increase organic traffic to my website.

0 Upvotes
ShaanT11
Member

My goal is to increase the organic traffic to my websiite and make it relevant for others in need .

BKHATRI51
Member

My primary goal for SEO is to have more audience to come into my website and find content on the online on internet.

0 Upvotes
jserpente
Member

My primary SEO goal is to increase organize traffic to my website.

KDoherty9
Member

My goal is to increase organic search.

Chris14
Member

my goal is to rank my  client local business and increasing visiblity and sale scales 

0 Upvotes
Ruthrakesavan
Participant

To Bring organic search terms upper and increasing visibility and sales.

0 Upvotes
harisahada
Member

organic keybord is true

 

0 Upvotes
AKhan89
Member

My primary goal is to rank my client pre-built Local business site within 2 months & get leads for the client business.

DDhawan
Member

HI MAM,

I AM DHRUV

I AM A STUDENT LEARNING DIGITAL MARKETING AND SEO FROM HUBSPOT ACADEMY . I WANT TO KNOW ABOUT HOW TO IMPLEMENT THE KNOWLEDGE PRACTICALLY TO START A CARRER IN THE FIELD OF SEO . 

0 Upvotes
MRaini
Member

I want learn more about SEO to get a job.

0 Upvotes
MHossain86
Member

I'd love to increase my organic traffic and conversion rates up to 50 % for the next 3-6 months

ram971
Participant

Hello,

My SEO goal is to have the atleast 10K+ followers on my Instagram ID in the next 3 months.

0 Upvotes
WebFireAndy
Contributor

Interesting goal, how large is your following so far and what platform will you be using the SEO on as Instagram's social media offering doesn't offer many tools to optimize your content beyond short descriptions, proper titles, and hashtags?

0 Upvotes
UnicEunice
Member

Defining your SEO goals

My goal is to increase organic traffic to my website by 20% over the next 6 months.

0 Upvotes
YawPep
Participant

I am new to my site and would want to generate traffic to my site

 

0 Upvotes
ECepriano
Participant

not for my website, but the goal is to help users navigate my clients' websites with ease by using information from Maslow's Hierarchy of SEO Needs. 

0 Upvotes
kn968
Participant

i want to increase organic traffic to my website

0 Upvotes