fev 16, 20228:36 PM - editado fev 23, 202210:22 AM
HubSpot Employee
Defining RevOps and Sharing Your Learning Goals
Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.
That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!
RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.
So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:
What’s your name, and where are you based?
How do you define RevOps?
What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
My name is Jake Boyd I'm based in central Maryland.
RevOps encapsulates how revenue is generated (A-Z) and how the flywheel is affected by those actions.
I hope to learn what major skills I am missing so I can go further down the rabbit hole of RevOps. It would also be nice to gain some practical knowledge.
I define Revenue Operations as the integration of sales, marketing, and customer success operations within an organization to drive revenue growth and enhance customer experiences.
Hi, I am Christine and based in Norway. I define RevOps as the joint effort of a sales, marketing and operations-team. I hope to learn more about RevOps and where to begin.
Hi I'm Scott based in Uk always wondered what rev ops meant now i'm learning how to implement it into my company and hopefully get certified in the process
RevOps- alignment of sales, marketing and customer success across the full customer life cycle to drive growth through operational efficiency and keep all teams accountable to revenue.
Hoping to learn more about RevOps and how to communicate with CEO for a more successful business as we grow with less growing pains.
Andreas from Germany defines RevOps as a big-picture approach to Sales- Marketing- and Customer Success- Operations. Key skills include seeing processes as a whole, acting like a detective in uncovering inefficiencies, learning loads of new stuff constantly, and communicating effectively with stakeholders. (Did I mention how important documentation is? No? Well, I should have.) I am relatively new to this field (and most people are, I'd imagine, with only one certification program that I am aware of), and I want to be hand-held. Well, that would be the best option. The second best option is to gain experience, frameworks, tools, and confidence to do this job effectively. I aim for a 10x revenue return advantage for every hour I put into this course. (At least 😉 )
Hi folks! I'm Hope and I'm based in Southern Oregon. I think about RevOps as a process of strengthening the connective tissue across teams that manage the customer lifecycle and journey. It's about creating a seamless customer experience that delights from beginning to end, and simplifying internal processes so Marketing, Sales and CS teams can run efficiently and scale. I hope to learn more specifics around identifying potential gaps or weak spots in the revenue machine, and gain a clearer understanding of what I can do in my current role to benefit (and improve) the RevOps engine at my company.
Hi! I am Sandy and I am from Sunny Florida! RevOps is creating unity with your sales, marketing, and ops teams using data to create and improve efficient processes that in turn create happy customers, and ultimately help to grow your revenue and scale your business. I am hoping to learn specific steps that we can iterate for our business and help our clients implement as well for a path to success.
The function of RevOps is to unify revenue operations within a company to improve efficiency, collaboration, and overall performance. RevOps aims to align sales, marketing, and customer service teams.
I would like to learn about the strategic new solutions and operations for our marketing, sales, and customer success departments.
My name is Dan and I'm based out of Tuscany in Italy.
I would define RevOps as the confluence (no not that one) of sales, marketing, and support, but I'd like to add that I see it as a distinction from the other such confluence of sales/marketing/support, which is actually my background: community. RevOps seems to be a more more technical and process-driven view of the unification of these areas, whereas community is somewhat more organic and "customer facing" (though I do realize that RevOps's work should be viewed as customer facing as well, in more than one sense).
I'm hoping to learn as much about the different processes around implementing data collection and analysis, executing small/subtle changes to improve things that set up incremental benefits, and the skills needed to most efficiently identify what qualify as the most valuable compounding benefits for an organization as early in the process as possible.
1. Hello, I am Ubaid and my business V Electronics is based in Toronto. 2. In my opinion, Rev Ops can be defined as a team that manages how a company generates revenue in response to their needs like scaling business operations, managing conversion rate and managing different departments such as Sales, Marketing etc. For example, If a marketing team comes up with a certain percentage of leads, it is up to the revenue operations team to decide the percentage of those leads that the sales team should follow up on to get an efficient conversion rate!
Hi, I'm Hannah from The Gambia. I would define Revenue Operations as the strategic approach that unifies the data, systems, processes and the various operations teams facing the customers not only for customers satisfaction from the beginning and completion of sales but also for the effective coordination and efficiency of the internal teams and scaling up revenue growth.
I would like to learn more on scaling up revenue returns through Revenue Operations and best practices to adopt.
Hi all 👋 I'm Drake and I'm based in Philadelphia, PA. There are a few ways to define RevOps but from my experience I've simplified it down to a short statement: Revenue Operations is Go-To-Market strategy and systems working in sync. More specifically, the systems informing the strategy with GTM data and the strategy refining the systems with signals coming from leads/prospects. All of that working in sync to maximize revenue for new sales motions and existing client sales motions is the aim of Revenue Operations. It's through this cert program that I'd love to have something to show for my investment in myself!
2. RevOps in the broad sense is a way to effectively optimize processes that improve velocity and thus overall experience within internal (sales, marketing, business) and external parties within a sales cycle.
3. Understanding the effective strategies of throughput and areas within the process that help determine a more clear and efficient output. Areas that current RevOps level professionals experience on a day to day and sharing their knowledge to grow my skillsets.
>> Revops is a multi-dimensional definition as it can be a team of people, a department or a process, with the basic mission to analyze, optimize and monitor the current revenue stream using marketing as the starting point (lead generation) and customer success (renewal/retention) goal. The main sources of revenue is compared to the base line either set by the industry standard, YOY revenue comparison or variance analysis with the top line revenue goal formulated by the leadership team.
What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
>> Through this certification, I wish to lean how the entire mapping and components of revenue generation can be accessed by each of the revenue generating teams (marketing, sales, customer success, and product) as these departments have their individual missions tied to a broader collaborative vision for generating the business revenue
1. My name is Caiden and I am based in California.
2. I define RevOps as a method of revenue operations through different departments such as sales and customer suport. This is to help align these different departments together and increase efficiency in revenues.
3. What I hope to learn in HubSpot Academy's Revenue Operations Certification is how to link these different types of departments together to work together like a machine towards one goal of revenue cohesively.
Aniket Kodre, fully remote based out of Pune, IN. Rev Ops acts as the essential investigator every company needs, delving deep into the details to pinpoint what impedes success and scalability. It integrates the entire customer journey, from the moment your customers first encounter your brand—whether through sight, sound, or reading—until they purchase your product or service. Therefore, it extends its operations across various functions, including Sales, Marketing, and Customer Success, ensuring a cohesive experience for your customers. This not only benefits the customers but also fosters mutual advantages for both parties involved. My aim is to learn what's are some essentials of running a brand new Rev Ops function for startups, and SMBs to help them scale exponentially.