Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[GDSolutions]

What’s your name, and where are you based?

Yoel Ben-Avraham from Jerusalem, Israel

How do you define RevOps?

I'd have to something like the art & science or enabling a company to grow through the improvement in processes and improved exploitation of (information) technology and increase revenue without increasing COGS.

What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

Hopefully some insights on how to go about tackling this all encompasing a pproach to business optimization, effectively and successfully!

[SLewis64]

Sean Lewis, Buffalo, NY

At its root, RevOPS are the activities of a compay that focus on growing its top line while at the same time growing its Gross Margin/Net Income. In other words, RevOPS is all about ensuring data driven decisions for identifying proceses to decouple 1:1 COGS/COSS:Revenue, as well as identify systems that reduce current operational and/or step costs that increase Net from Operations.  These decisions and resulting processes will have the added benefit (when done correctly) of increasing x-team/EE cohesion, satisfaction, and productivity that will then translate into improved customer experience and supports.

The goal is to learn additional ways of adding HubSpot expertise and the platform to my own experience and help businesses grow more efficiently.

[BobbyBrodney2]

1. What’s your name, and where are you based? Robert (Bobby) Brodney based in Los Angeles, California
2. How do you define RevOps? 

   A strategic approach that unifies the operations of your customer-facing teams to give your customs an excellent experience throughout their buying journey. - In my own words, the glue of the company. 

3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? I want to learn how to not only better clients and my team, but be able to create processes in a way that works well with my marketing & sales experience and makes my company and our clients wealthy. 

[Zain_Asghar]

My name is Zain. I live in Pakistan.
In my point of view, RevOps is all about improving marketing operations, sales operations, and customer service operations by collecting useful data related to all these operations and then analyzing that data to make data driven solutions to improve all these operations to eventually make more revenue without having to invest more.

[DavidRoberge]

Hey There,

My name is David Roberge, Im based out of south central Massachusetts!

Rev Ops, to me, is the unification of marketing, sales, and customer success teams to create an excellent customer and prospect experience while enhancing the growth of a company and its customers' brands and businesses.

I am hoping to learn more about honing the skills I have gained in Rev Ops and growth over the past decade so I can bring more businesses ease in growing better!

[SidSingh001]

1. What’s your name, and where are you based? Siddharth Singh, Toronto
2. How do you define RevOps? RevOps is using technology to remove silos between departments like sales, marketing and customer success. It can also be defined as using technology to improve organisational productvitiy or velocity ;).
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? A broader understanding of the RevOps role and also the day to day tasks of RevOps Specialist.

[RocioMote]

My name is Rocío, Mexico  

For me RevOps is a strategy where several departments have to unite to achieve an excellent customer experience and thus increase sales.

I hope to learn with this course how to carry out this strategy within different companies, in short, to specialize in this topic.

[Absmachin]

1. What’s your name, and where are you based? Abraham, Based in Nigeria
2. How do you define RevOps? I would say RevOps is the art of unifying custormer facing teams(basically - Customer Service, Marketing and Sales) to deliver higher value customer  experience in their buying journey using finetuned processes, systems and oriented people to achieve organization's growth 
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? How to create such techniques in bringing these customer facing teams to align with new operations systems and processes

[TTanviTanwar]

1.My name is Tanvi Tanwar and I'm in Canada.

2.To give administration and management a better end-to-end picture while keeping day-to-day operations within the departments, revenue operations (RevOps) strategically integrates the sales, marketing, and service divisions.

3.We“ll learn how to outline the steps of your sales process, how to to choose a sales methodology to aid your team in completing them, how to combine your process and methodology into a playbook, and how to fine-tune our sales process over time.

[FCarrer]

1. Felipe, Brasília, Brazil.

2. Improving processes, database and reporting throughout the whole customer journey, with marketing, sales and cs teams, to have more efficiency and consequently increase revenue without necessarily spending more.
3. I hope to learn general directions our RevOps team should move towards, examples of succesful outcomes and best practices form other companies, and potential low-hanging fruits on the marketing part of the funnel that could turn into projects, as I come from a paid marketing background and focus mostly on marketing processes within the RevOps department.

[Mac738677]

My name is Mac and i lead Growth strategy and Revenue operations for a hyper growth B2B platform. I started my carrer in Sales operations and over the last decade understood the value of driving synergies across the customer value chain from Lead to Close. As I am transitioning into the world of RevOps, i realize the importance of renewals and value that customer success as an organization can bring to accelerate revenue and build long term partnerships. 

RevOps is the holistic approach of unification of customer lifecycle (Lead - Close - Renew) through data driven insights and operational efficiency.

My objective of RevOps certification is to interact with Revenue leaders, share and learn best practices across the ecosystem.

   

[camrobe19]

Hello!

My name is Camila and I´m based in Colombia. 

So far, for me RevOps is the strategic and coordinated union of the areas involved in customer experience working together and with the support of the different processes and information available in order to provide a differential experience and as a consequence, generating better profits for the company.

I hope to learn how to apply those concepts from my position to help my team and my company and also improve my knowledge so I can seek to grow in my professional path in a more specialized position maybe in another company where I can be able to contribute more in the development of RevOps. 

[sswaid]

My Name is Somar and I am based in Dubai.

RevOps is a function that helps govern the people, processes, tools and data needed to streamline the customer journery from first contact until beyond sales to identify areas for improvement and solve for bottlenecks that impact revenue generation.

I hope to learn best practices in each stage of the customer journey that had helped professionals previously solve for complex situations through simplifying them.

[DCortes12]

Good morning, my name is Diego for me Revenue Operations (RevOps) is the alignment of sales, marketing and customer success operations across the full customer life cycle to drive growth through operational efficiency and keep all teams accountable to revenue. 

[KKondratiuk]

My name is Kateryna and I'm currently based in Ukraine. RevOps for me is an approach that unites operations efforts from sales, marketing, and customer service departments, optimizes them and provide a consistent experience across the customer lifecycle.

[KKondratiuk]

I hope that this course will provide me with more contex on what RevOps is, what steps should be taken, and what knowledge should be gained to become a RevOps professional one day.

[neha1]

1. What’s your name, and where are you based? This is Shobhana, From Straight Growth, India
2. How do you define RevOps? Understanding of Data to make processes better so that with no or minimal new investment we can acheive greater results and customer satisfaction. 
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? Ways to implement it at a small firm so that we have the right basics from start itself.

[thiagolisboa]

1. What’s your name, and where are you based? Thiago Lisboa from Brazil
2. How do you define RevOps? RevOps is a customer-centric approach and it's a way to unify marketing, sales and customer success under a unique goal: Revenue Growth though customer satisfaction!
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? I'm wondering how to implement this approach at a company without the Ops-culture!

[IDuplessy]

Revops is the key to growth 

[MHughes1120]

1. What’s your name, and where are you based? Mallory Hughes, Georgia
2. How do you define RevOps? Where the magic happens! No, but where sales, marketing & customer success intersect with data and processes that can be used to drive more revenue for the company overall. 
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? More! And how to utilizie this into a new job opportunity. 

[Ms_Mckavelli]

1.What’s your name, and where are you based?

Ans: Onyinyechi Mckavelli , Nigeria

2.How do you define RevOps?

Ans: As clear simple lay down processes that define sales, marketing, customer satisfaction and provide direction of how various channel drivers can navigate around business output.

3.What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

Ans:Learn new ways of doing things and how to think around revenue driven decision.