[Resource] Buyer's Journey templates and best practices
Aug 11, 2020 8:46 AM - edited Sep 8, 2020 6:41 PM
How do you 'map' your buyer's journey? What resources have you found helpful in the past, or what lessons have you learned during the mapping process? Share your resources and tips below.
If you're just getting started with mapping, here are some templates that should help.
Recently, HubSpot's VP of Marketing @JonDick had this advice to offer about mapping your buyer's journey:
1. Look for the BIG takeaways vs. all the little details. It can be easy to become obsess with accuracy, but the big takeaways are what drive alignment and focus for your team.
2. Customer interviews are so, so valuable, esp in understaning someone's sentiment at different phases on the journey. What are the magic moments and the biggest pain points. Focus on those.
3. Back it all up with data. Prove those magic moments and pain points help / hurt monetization and retention.