evaluating synergies between marketing channels
Apr 17, 2018 2:28 PM
I'm new in this community so i apologize if this post is made in the wrong section. However, i was hoping that you could help me with the following questions:
How could you evaluate the synergies between the different channels (google adwords, facebook ads & Display) - multiple evaluation methods may be suggested
How to capture the full value generated by the digital marketing channels?
Thank you in advance 🙂