evaluating synergies between marketing channels

[Mani]

Hey there, 

I'm new in this community so i apologize if this post is made in the wrong section. However, i was hoping that you could help me with the following questions: 

How could you evaluate the synergies between the different channels (google adwords, facebook ads & Display) - multiple evaluation methods may be suggested

How to capture the full value generated by the digital marketing channels? 


Thank you in advance 🙂

[jennysowyrda]

Hi @Mani,

Welcome to the Community!

Can you please provide a bit more information in regards to your end goal and how HubSpot can assist with this? 

Additionally, can you please share what HubSpot tools you have access to and what subscription level you have? 

Thank you,
Jenny

[ShanePunt]

Hi Mani

Hubspot may not be the best tool to report on this as it lacks attribution modeling. For clients whom I've worked on in the past, I trained internal marketing teams to use GA's conversion attribution tools which was the best solution, short of a BI tool.