Will Apple's Intelligent Tracking Prevention affect HS tracking capability or reporting?

[Arun_Thangavelu]

I recently came across this TC article - https://techcrunch.com/2017/09/15/apple-defends-new-ad-tracking-prevention-measures-in-safari/ that made me worried. Will this affect the way we use HubSpot? Can we still get accurate reporting? I was looking for articles from HubSpot addressing this issue or clarifying our doubts but couldn't find any. So, it would be great if someone could provide info on this.

[Phil_Vallender · Accepted solution]

Hi @Arun_Thangavelu

This should not affect how HubSpot works on your own website - it appears to be specifically targeted at adtracking cookies which follow browsers around the website. This does directly affect remarketing efforts but not HubSpot's visitor tracking.

Hope this helps.

[greenhub006]

Hi @Phil_Vallender - what do you mean it will affect remarketing? Does that mean we can't track user interactions on the website & use the data for remarketing?

[Arun_Thangavelu]

Hi @Phil_Vallender

Thanks for the update. Really helpful.