Reporting & Analytics

JTengstrom
Member

When is a good time to review the stats from a campaign?

SOLVE

Hello,

 

My question is rather simple, I think!

 

Once all the emails have gone out for an email campaign what is the right amount of time needed to pass when I can start to review the numbers? E.G. unique opens, bounces, spam, click through rate etc..

 

Is waiting a week too long? Is 72 hours better?

 

What do you guys do?

 

Thank you,

 

JOhn

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1 Accepted solution
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

When is a good time to review the stats from a campaign?

SOLVE

Hi @JTengstrom,

 

This might depend on the industry, but over the years I've found that most marketing emails interactions generally happen within the first 24 hours. You will get a few open and clicks in the days after. Three days after the email send, you should have a 99% complete picture of your email send.

 

If your campaign consists of multiple email sends, spans across other channels as well (paid, social, individual sales outreach, earned media), I would wait longer, depending on the scope of the campaign. This could be a product launch, for example. Interactions might be delayed and waiting for a 2-4 weeks might give you a better, more complete picture.

 

Best regards!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


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karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

When is a good time to review the stats from a campaign?

SOLVE

Hi @JTengstrom,

 

This might depend on the industry, but over the years I've found that most marketing emails interactions generally happen within the first 24 hours. You will get a few open and clicks in the days after. Three days after the email send, you should have a 99% complete picture of your email send.

 

If your campaign consists of multiple email sends, spans across other channels as well (paid, social, individual sales outreach, earned media), I would wait longer, depending on the scope of the campaign. This could be a product launch, for example. Interactions might be delayed and waiting for a 2-4 weeks might give you a better, more complete picture.

 

Best regards!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.