When is a good time to review the stats from a campaign?
解決
Hello,
My question is rather simple, I think!
Once all the emails have gone out for an email campaign what is the right amount of time needed to pass when I can start to review the numbers? E.G. unique opens, bounces, spam, click through rate etc..
This might depend on the industry, but over the years I've found that most marketing emails interactions generally happen within the first 24 hours. You will get a few open and clicks in the days after. Three days after the email send, you should have a 99% complete picture of your email send.
If your campaign consists of multiple email sends, spans across other channels as well (paid, social, individual sales outreach, earned media), I would wait longer, depending on the scope of the campaign. This could be a product launch, for example. Interactions might be delayed and waiting for a 2-4 weeks might give you a better, more complete picture.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
This might depend on the industry, but over the years I've found that most marketing emails interactions generally happen within the first 24 hours. You will get a few open and clicks in the days after. Three days after the email send, you should have a 99% complete picture of your email send.
If your campaign consists of multiple email sends, spans across other channels as well (paid, social, individual sales outreach, earned media), I would wait longer, depending on the scope of the campaign. This could be a product launch, for example. Interactions might be delayed and waiting for a 2-4 weeks might give you a better, more complete picture.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer