When is a good time to review the stats from a campaign?

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JTengstrom
Member

Hello,

 

My question is rather simple, I think!

 

Once all the emails have gone out for an email campaign what is the right amount of time needed to pass when I can start to review the numbers? E.G. unique opens, bounces, spam, click through rate etc..

 

Is waiting a week too long? Is 72 hours better?

 

What do you guys do?

 

Thank you,

 

JOhn

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1 Accepted solution

Accepted Solutions
karstenkoehler
Solution
Thought Leader | Partner

Hi @JTengstrom,

 

This might depend on the industry, but over the years I've found that most marketing emails interactions generally happen within the first 24 hours. You will get a few open and clicks in the days after. Three days after the email send, you should have a 99% complete picture of your email send.

 

If your campaign consists of multiple email sends, spans across other channels as well (paid, social, individual sales outreach, earned media), I would wait longer, depending on the scope of the campaign. This could be a product launch, for example. Interactions might be delayed and waiting for a 2-4 weeks might give you a better, more complete picture.

 

Best regards!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


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1 Reply 1
karstenkoehler
Solution
Thought Leader | Partner

Hi @JTengstrom,

 

This might depend on the industry, but over the years I've found that most marketing emails interactions generally happen within the first 24 hours. You will get a few open and clicks in the days after. Three days after the email send, you should have a 99% complete picture of your email send.

 

If your campaign consists of multiple email sends, spans across other channels as well (paid, social, individual sales outreach, earned media), I would wait longer, depending on the scope of the campaign. This could be a product launch, for example. Interactions might be delayed and waiting for a 2-4 weeks might give you a better, more complete picture.

 

Best regards!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


Hat mein Beitrag deine Frage beantwortet? Bitte hilf der Community und markiere ihn als Lösung.

View solution in original post