What is the distinction between Click Rate and Click Through Rate (CTR)

[smcvarno]

I was looking at the Top Emails report on my HubSpot dashboard.

I noticed on this report there were two similar-sounding metrics.

Click Rate and Clikc Through Rate.

To me, these both sound like one and the same thing - but the values being reported are very different so clearly they are not.

Can someone point me towards (or provide) the definition of Click Rate vs Click Through Rate as used by this HubSpot report?

[Phil_Vallender · Accepted solution]

Hi @smcvarno 

Click rate is the percentage of people who were delivered your email that clicked through. 

Click through rate is the percentage of people who opened your email that clicked through. 

So the numbers will be very different. 

Hope this helps.

[mjpanarella]

I guess I've always wondered, how could someone click but not open? 

[brendonboren7]

I'd like to believe this, but your own blog post contradicts this answer. Straight from the HubSpot blog: "CTR = Number of People Who Clicked A Link / Number of Emails Delivered Successfully x 100"

https://blog.hubspot.com/blog/tabid/6307/bid/34132/how-to-improve-email-clickthrough-rate-by-583.asp...

[leakarimmasihi]

Hello,

I'm having trouble understanding the differences between these two. Reading these definitions, the click rate sounds like the open rate.

Can you please define all three and highlight their differences? 

Thank you!

[smcvarno]

Thank you for the quick (and concise) reply.

[Phil_Vallender]

My pleasure @smcvarno - please mark as solved